My Biggest Personal Branding Mistake
Brittany Hoffman

It helps Britanny to specialize, but it helps more to be authentic. I think authenticity becomes its own specialty. When we focus, we go deeper, we feel the need to express what we’ve discovered. That attracts people because they feel they don’t have the time to do the same thing. So they read you and admire your singular drive. They say, “I wish I had that kind of commitment.” That’s when you become authentic.

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