People should start more businesses on what they love instead of what they think is lucrative. Over ninety percent of restaurants fail and I think that’s the reason. Their passion isn’t so much food, or serving customers, as it is the possible glamour associated with being a restauranteur (there’s no glamor). Fortitude is really about passion—not money. If you follow money, you’ll stop as soon as the money runs out. The people who stick at things have no choice—their passion leads them and gives them confidence. Thanks for the post.