Kylie Jenner Joins Adidas as Brand Ambassador
Kylie Jenner is well on her way to becoming a billionaire, first with her makeup line and now she has landed a contract with Adidas. Two years ago, Jenner signed a deal with competitor Puma for an approximate seven figure deal. She is definitely following in the footsteps of her sister Kendal Jenner and brother Kanye West who both have shoe deals. Kylie will be working with Adidas to make a comeback for the shoe “Falcon”. A rep, noted that the shoe stands for those who are willing to take risks and are living their truth, unapologetically. Jenner is the exact definition of a Falcon. She is unapologetically herself and lives her life as if no one is watching.
This deal will benefit her career and her pockets immensely, if it all goes well. It will position her to be the only millionaire amongst her sisters and more shoe deals will be coming her way. Time and time again, Jenner has proven she is a force and no one and nothing will come in her way. Also, it is a good look for the brand. Jenner is a social media guru, she will bring new clients to brand. Since the announcement of her collaboration with Adidas, fans have been impatiently waiting for a drop date. Her die hard fans are ready to support her. There’s a possibility that Adidas can benefit more from this deal than Jenner, She does not really need the brand as much as they need her.