Rori DuBoffHello Apple Vision ProI’ve approached the new Apple Vision Pro with some caution compared to most of my XR community friends. Now, don’t misunderstand — I was…Feb 131Feb 131
Rori DuBoffDecoding Authenticity in a Deepfake WorldIn the initial part of my series exploring Authenticity in the Age of AI & MR, I delved into the cultural discussions surrounding…Feb 1Feb 1
Rori DuBoffDecoding Authenticity in the Age of AI & Mixed RealityThe word “authentic” was anointed the word of the year in 2023 by Merriam-Webster — reflecting its prevalence in discussions around social…Jan 16Jan 16
Rori DuBoffWhat should we do in the ‘Metaverse’?Everyday I hear questions from clients and co-workers, asking “What do we do in the Metaverse?”Mar 17, 20221Mar 17, 20221
Rori DuBoffIs the virtual store the future of shopping?The term ‘virtual store’ has been gaining traction in the last year as innovative brands seek more effective ways to market and sell to…Oct 28, 2021Oct 28, 2021
Rori DuBoffVirtual Reality in the time of COVID-19Virtualizing: time spent working, interacting, playing or communicating in virtual reality environments (aka simulated 3D digital worlds)Apr 16, 2020Apr 16, 2020
Rori DuBoffXR is a Lifestyle, Not a FeatureThis article originally appeared in Campaign US, and is updated here with infographics.Apr 23, 2019Apr 23, 2019
