Roshan DuttainAdvertising Rhetoric and PrivacyAdvertising Rhetoric in Digital Media: A Survey (Annotated Bibliography)Goldfarb, Avi, and Catherine Tucker. “Online Display Advertising: Targeting and Obtrusiveness.” Marketing Science 30.3 (2011): 389–404…Jun 6, 2016Jun 6, 2016
Roshan DuttainAdvertising Rhetoric and PrivacyA War on Ads (and AdBlockers)The advent of ad-blocking tools — particular Adblock and Adblock Plus, have given users the ability to limit the advertising revenues that…Jun 6, 2016Jun 6, 2016
Roshan DuttainAdvertising Rhetoric and PrivacyWhat is Online Behavioral Advertising (OBA)?OBA refers to a phenomenon wherein “online advertisers track users as they traverse the Internet, constructing profiles of individuals to…Jun 6, 2016Jun 6, 2016
Roshan DuttainAdvertising Rhetoric and PrivacyOBA, the Stalker Effect and the Power Shift in Online AdvertisingAs the practitioners of online behavioral advertising (OBA) become better at data mining the identities and browsing habits of end-users of…Jun 5, 2016Jun 5, 2016
Roshan DuttaFinal Paper — the End User and the Marketer (Annotated Bibliography)Goldfarb, Avi, and Catherine Tucker. “Online Display Advertising: Targeting and Obtrusiveness.” Marketing Science 30.3 (2011): 389–404…Jun 5, 2016Jun 5, 2016