Go to the profile of Kesavan radha
Kesavan radha
// UX designer, Digital artist

UXDI Project 1 — Groceries Shopping

Rapid Prototyping in 4 Days

We were given a couple of topics to choose from and i went ahead with something i was unfamiliar with to learn more about how it works.

STAGE 1 — PREWORK RESEARCH.

I noticed that most of my peers based their findings on the reviews of their surrounding users. Therefore I decided to do some research for my future research on how to better find a proper target audience. Below is some of the findings of why people were deterred from using digital shopping apps.

I did my research to include both online and offline shopping to not limit the research scope.

STATISTICS.

Hartman-Group-Top-Drivers-to-Use-of-Online-Grocery-2015

STAGE 2 — USER RESEARCH.

I started this on the very first day I received the brief, approached 2 of my peers for interviews.

I had the following problems with the interviews:

1.They told me what they thought they wanted me to hear.

2. They had very conflicting views on their patterns.

3. Asking questions from a list was very detrimental to the interview process.

4. Too small of a research pool.

I evolved my question asking manner after this. My interview process was not the cliché asking questions from a list, but rather a very informal conversation where I guided the user subconsciously to tell me what I wanted to know and i quickly jotted them down.

I had to reach out to the proper target audience after this so I headed to the grocery store to interview anyone who caught my eye. It was a very well dressed old man who was using a self checkout machine that did so in the end. I also contacted a child of a single parent who runs a confectionery in her own home to figure out his shopping process especially since he had to buy in bulk.

STAGE — 3 AFFINITY DIAGRAMS.

After the interviews, I collated my research and sifted through them to organize the information I had in conversational form into point forms and then simply it further to behavioural patterns from there. I used the 4-list method (Pains, Pleasures, Context and Behaviour). I also combined it with personification of the reviewer comments to easier diagnose the problem patterns.

I had so much joy doing this because I personally am very interesting In human behavioural patterns. I am a huge fan of Malcom Gladwell’s books and doing research and sifting through information was very rewarding to me.

In summary the main 4 points I focused on were:

  1. Not finding what they were looking for in stores.
  2. Hating to Queue
  3. Needing to Put in extra effort for deals.
  4. Did not mind paying more for expired goods.

My problem statement is as follows.

“ I have difficulty finding items I want on the go, I also have to be careful of what I buy to prevent being overcharged and I hate queues”

My user flow considered most of the possible points of interaction with the app, and I didn't shy away from trying to do as much as possible, even though it was my first time.

Flow chart for user interactions with app.

INITIAL ROUGH SKETCHES.

I wanted to sketch out some rough ideas to have a quick look of what the app would feel like.

Initial rough sketches.
Quick user flow test

USABILITY TESTING -PROTOTYPE.

I received feed back on my first sketches on areas being too cluttered and I revamped them to be simplified to allow ease of use. I also wanted to test out sketch and make a simple digital prototype.

We are creatures of comfort and I automated the shopping process as much as possible.

Prototype groceries App ( User finding a Store)
Prototype groceries App ( Purchase page )
Prototype groceries App ( In store locator & Que ticketing)

Prototype feedback

  1. Users who tested my Prototype said that the First screen’s locator arrow should be made obvious that it was clickable.
  2. Shopping cart should be made more obvious for clicking.
  3. They said that the Queueing ticket idea, and the Idea for displaying goods that were about to be expired for a cheaper price were good.

To test the prototype please visit

Click here to view the project `Aunty knows`
This prototype brought to you by InVisionAppinvis.io

FUTURE DEVELOPMENTS.

  1. QR shopping Advertisements to be placed in the consumers journey from home to work and back again. App allows them to take a picture to buyout, and choose where they are collecting from.
  2. Complimentary items in suggested things to buy, examples being grouped items like pasta and sauces.
  3. Expiry reminders for things already purchased.
  4. Sections targeted for more health concious earth-friendly buyers.
  5. LIVE BUY option for users who want to see what is being chosen. 
    (This happens with a GOPRO device attached to a employee of the store)

If you’ve read this far….

THANK YOU FOR YOUR TIME!!

Yours Truly,

kesavan
reachingk7@gmail.com

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