Chatbot’s 7 Real Use Cases that Hotels Can’t Ignore!
Often hospitality industry has been slow in adapting Technology at fullest & leveraging it to increase ROI. A perfect example is Digital Marketing if hotels would have accepted the change and started their own marketing at initial days they could have saved 20- 30% of their revenue that they are sharing in the current scenario.
There is no denying that there are few brands who are open to adopting technology + marketing as their main core of expansion is this only. But scaling & usage of it in different geographies can be a problem for them. And somehow explaining new tech and usage as per the personas of Guest data again other game to handle.

New tech piece CHATBOT is the buzz word from past 18 months and now it’s at a stage where hospitality industry cannot ignore it at all. Western brands like Holiday Inn, Starwood and Hyatt are already on their feet to get it rolling. I know they are management companies and it’s crucial for them.
5 Facts Why You Shouldn’t Ignore Chatbot in 2017 Now:
- The ‘chatbot’ has been a buzz-word over the past twelve months across a wide range of industries. In two years time, the average person will have more conversations with bots than with their spouse — according to Gartner.
- Gartner predicts that by 2020, 30% of web browsing sessions will be done without a screen — one of the reasons to suspect that the hotel booking engine as we know it will eventually go away or at least no longer be the main focus.
- In 2017, 35.6 million Americans will use a voice-activated assistant device at least once a month. That’s a jump of 128.9% over last year (eMarketer).
- Chatbots will be responsible for cost savings of over $8 billion annually by 2022, up from $20 million in 2017 (Juniper Research).
- 42% of consumers already use digital assistants, while 72% of business execs and 53% of millennials are using them (PwC).
Do you need more reasons to get Chatbot for your hotels? Then I would suggest for you it’s better to wait and watch to get industry evolve with this new tech and get them enjoy more business.
So to help hoteliers to understand we have compiled 5 top uses cases…READ MORE
