Great essay! I see small companies wanting to advertise online, but it’s a mess, they see fog and get foggy. The larger accounts do it to keep up. The brands’ executives are driven by the awareness that this is the way the internet works, the lesser evil are certain ‘side effects’.
Too bad that Storyzy did not ask these executives if they preferred the old-style advertising on press and tv products with already given target groups, if similar would be available fot the internet.
The tech industry has separated content from what I call media identity. Advertising on a specific media identity used to be - and still is — the most efficient one, but currently not on offer online.
Thank you for all the inspiration and directions you give us with your blog!
Paul from the Readcoin Vision
