You’re in the game. How are you going to play?

Who you choose to work with and where you choose to spend your money, matters. Who you choose to mentor and what you choose to make open-source or available to others, matters. Which voices you choose to listen to and give attention to, matters. Which voices you choose to share and signal-boost, matters. (This includes negative voices — being aware is important, but at some point it feeds into helping them with their agenda.)
At reAgencyMarketing.com, we have worked and will gladly work with anyone who’s skilled and a good person. That said, we make an effort to work with women, people of color, queer people, and particularly women of color, as much as possible. Historically and to this day, these are the groups that have a harder time getting work and getting paid fairly for their work.
One reAgency freelancer, Chelsea Violet Javier, just got married (congrats!). Her dress was custom-made. Chelsea posted on FB about how she chose her dress:
“I found an image on Pinterest after searching for months for what I wanted in a dress, which was: one of a kind, vintage lace, and made by an independent, WOC designer. Cecilia is amazing and has a showroom near Los Angeles… https://saldanavintage.com"
This is what it looks like when we are conscious about where we choose to put our time, effort, and money. This is what it looks like when we realize it’s not a zero-sum game, that we all can win when we look out for each other.
It’s a constant effort in this amoral and immoral capitalistic world, trying to find ways of being a more moral consumer and human in general, but we believe that people are slowly waking up to the idea that this is, in fact, our responsibility. We’re all in the game, we’re all connected. There’s no such thing as deciding not to play. The only opt-out, if you’re privileged enough, is to play ignorantly. We refuse.
At reAgency, we feel fortunate to work with other people who realize and embrace this also. It’s a process. It’s a practice. We are still learning. We all are. But we are also inspired—by Chelsea and all those who are choosing the path of empowerment and mutual uplift, and we are grateful.

—Mara Schmid, reAgency CEO
