Robert Armstrong – Medium

Robert Armstrong

10. Reasons it failed and what I’d do different.

After reading what I wrote I realized it probably seems like it all ended so fast, and you’re asking why it didn’t work with so many key…

Apr 11, 2022

Apr 11, 2022

9. Putting it to bed

I’ll put this thing to bed as they say…

Mar 17, 2022

9. Putting it to bed

Mar 17, 2022

8. The Crumbling (pun intended)

At the end of 2017, with all the the growth we’d experienced in the final quarter it felt like we were “there”. I knew I needed to put some…

Mar 17, 2022

8. The Crumbling (pun intended)

Mar 17, 2022

7. The Growth

2017 turned out to be a year of growth for us as we made some big moves and grew by over 65%.

Mar 17, 2022

7. The Growth

Mar 17, 2022

6. The Progress

As we approached 2016 and got settled into our new facility and process, we had a huge opportunity come our way … during that summer…

Mar 17, 2022

6. The Progress

Mar 17, 2022

5. The Facility

It was a crazy time to say the least! With all the Operations and Logistical craziness going on …I was also getting all kinds of great PR…

Mar 17, 2022

5. The Facility

Mar 17, 2022

4. The Wandering

…heading into 2014

Mar 17, 2022

4. The Wandering

Mar 17, 2022

3. The Early Mishaps

Since I was re-launching, I wanted to take the opportunity to implement some changes I learned from the 1st go around ….and one of those…

Mar 17, 2022

3. The Early Mishaps

Mar 17, 2022

2. The Relaunch

On the 2nd go around I was determined to do things differently….this would be “easier” I thought ….as I would outsource a good bit of the…

Mar 17, 2022

2. The Relaunch

Mar 17, 2022

1. The Beginning (GMommas Cookies)

I started writing this a few months after I had to shut it all down, so you can imagine how raw I was. I read through it the other day and…

Mar 17, 2022

1. The Beginning (GMommas Cookies)

Mar 17, 2022

Robert Armstrong

Robert Armstrong

I like to build things. Founded @gmommasays . Grew it to 2000 stores & failed. Currently helping others not make the same mistakes.

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