I’ll put this thing to bed as they say… I did keep the brand going online for a few months by baking in a super small bakery located about an hour from Selma — just to keep the Amazon business going. I also started working with a bakery in TN…

At the end of 2017, with all the the growth we’d experienced in the final quarter it felt like we were “there”. I knew I needed to put some better systems in place if we were going to keep the momentum going so I spent December ‘17 and January ’18…

2017 turned out to be a year of growth for us as we made some big moves and grew by over 65%. We were getting closer and closer to profitability. We were finally able to focus on developing the business as opposed to scrambling to just stay alive. One of…

As we approached 2016 and got settled into our new facility and process, we had a huge opportunity come our way … during that summer Intuit (QuickBooks’ parent company) created a competition among small businesses where they would give away a free super bowl commercial, worth $4.5 million! All you…

It was a crazy time to say the least! With all the Operations and Logistical craziness going on …I was also getting all kinds of great PR opportunities. Everybody thought I was making a whole pile of money …but it was quite the opposite! I had Shark Tank reach out…

…heading into 2014 The brokers we hired started lining up appointments with some big retailers, and right off the bat in January of 2014 I had an appointment with Cracker Barrel. …

Since I was re-launching, I wanted to take the opportunity to implement some changes I learned from the 1st go around ….and one of those was the brand name. When I started the company in 2009 I copied how breweries name their beers with unique clever names for each beer…

On the 2nd go around I was determined to do things differently….this would be “easier” I thought ….as I would outsource a good bit of the business. Here was my thinking ….. Find a contract bakery to produce the cookies, find a group of brokers to help sell to major…

I started writing this a few months after I had to shut it all down, so you can imagine how raw I was. I read through it the other day and laughed at what I wrote! Here is a sample of one of the lines: “…..this journey of the cookie…