The 5 Things You Should Know about Real Big Words
Content is not a new concept. Nor is user experience. A billion and one people call themselves #contentcreators or #uxdesigners in hopes of carving off a slice of the pie in these hot careers.
But truly adding value to a brand requires more than just putting stuff out there and hoping something works — that’s how we end up with endless inspirational quotes over mountain pictures and cookie cutter sites that seem eerily similar industry leaders.
I started Real Big Words because I know how difficult it is to develop a unique, well-defined strategy that works. It’s tempting to fall into the trap of “Well, everyone else seems to be doing it, so it must be effective!” And brands do fall into this trap. A lot.
Sure, best practices and industry awareness are essential, but it’s not going to help you stand out. At Real Big Words, we focus on your specific company and audience to customize a strategy that builds trust with customers and helps secure long term success.
Without totally giving up the secret sauce, here are five key things that set us apart.
1. No B.S.
We keep things very real, which is why it’s in our name. You need to be 100% authentic to pass the smell test with today’s content-inundated audiences.
Brands are often hesitant to sound like a human and share a bit of their true selves, which limits their impact. Others try to capitalize on false empathy and find themselves committing major faux paus (ahem, Pepsi).
I say this to clients all the time: you can’t form a strong connection with users unless you cut out corporate B.S. and give your company some heart. Real heart.
2. Bold statements
“Fortune favors the bold.” That’s a Latin proverb, so you know it’s smart. Pliny the Elder (also the name of a delicious beer) said this before taking his army to investigate the eruption of Mt. Vesuvius in AD 79, and it’s still great advice nearly 2,000 years later.
You can’t be afraid to do something big. Playing it safe all the time is a guaranteed ticket to mediocrity. Not every blog post or tweet needs to be exceptional, but if you never feel uncomfortable, then you’re not pushing your brand to its full potential.
This stands for Keep It Stupid Simple — a principle that especially applies to UX. Users have a goal in mind when they visit or use your product. Bells and whistles will rarely help them achieve said goal.
You can make your experience fun, polished, or whatever you’re going for without adding extra steps that are meant to impress (but actually just add friction).
4. All pro
Real Big Words is a collective of pros across a few related disciplines, including content strategy, copywriting, and UX. I help companies outsource projects in these areas to some of the best in the biz. These experts generally have full time gigs and they offer their talents to Real Big Words as a side hustle.
Our model is a win for both our freelancers and our clients. Brands get top-quality work and save time and money on in-house resources. Freelancers make some extra cash and expand their portfolios beyond their day jobs.
5. Guaranteed happiness
If you’re not happy with our work and you aren’t going to use it, you don’t pay for it. It’s that simple.
Any projects produced by Real Big Words are personally guaranteed by me (Melissa). I have great confidence in the quality of our work and believe that any company with integrity should offer the same policy for its services.
So there you have it! These five things are the major ingredients in the Real Big Words recipe. If you want to know more, shoot me an email at firstname.lastname@example.org.
Written by Melissa Mapes, Founder of Real Big Words
Originally published at realbigwords.com.