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If you want to make something new, start with understanding. Understanding what’s already present, and understanding the opportunities in what’s not. Most of all, understanding how it all fits together.
-Seth Godin

Even back in 2004, the founders of MOO.com knew that printing was still big business. At that time, most online printing companies were taking advantage of cheaper technology to reduce printing costs, but that also meant that many web-based printing companies were sacrificing quality for price. So knowing that there were people who would appreciate great, cost-effective design, MOO set out to disrupt a very traditional $100 billion industry. …


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I’ve never been one for reality shows. My wife, on the other hand, eats them up. She says she loves the human element and watching to see how people adapt to certain situations (and the ever increasing drama that ensues when humans are put in certain situations like trying to date 1 guy with 20 other single women). And while the appeal of dating shows and whatnot still gets lost on me, there is one type of reality show that I can’t seem to get enough of: Survival shows.

Man vs Wild, Survivorman, Dual Survival, bring em all on! I love seeing other states and countries that I’ve yet to visit and I love the knowledge of survival that most of these people seem to have. Each show has a slightly different premise, but the overlying tone is mostly the same… don’t die! Ok, that may be a bit extreme as the majority of these shows utilize camera crews and other professional advantages, but I block that from my mind every time I push play. …


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As the clock neared the midnight hour of 2017, my wife and I sat with our family around a small bonfire near the foothills of the Sierra Madre Mountains. We were enjoying the crisp evening air with those closest to us, yet this year, something was a little different.

There were 10 of us all together, and this year, we all agreed on one simple message for 2018… Level Up.

Almost with a complete disregard for how close we actually were to that magical midnight hour, we each took a piece of paper and wrote down what we were getting rid of from 2017. We then each broke off an evergreen branch from the dried up Christmas tree laying by the fire, wrapped the paper around the branch and tossed it in. …


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Picture yourself on stage at the National Spelling Bee. Your palms are sweaty and you’re trying not to lock your knees so that you don’t pass out on national television. The judges are staring at you, ready to press the buzzer if you get your word wrong. You close your eyes, and all you hear is the announcer’s voice… “Your word is Lagniappe.” Oh crap.

Neither my mom nor dad can spell the word. There is always an “i” or “p” either missing or in the wrong place. I can’t blame them. My wife can’t spell it, and neither can my business coach. It’s a tough word. …


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Oh jambalaya, how you confuse me.

I’ve seen my dad make jambalaya dozens of times in my life, yet I’ve never “watched” him make it. To the casual observer, jambalaya is a hodgepodge of ingredients from the refrigerator and usually whatever meat that happens to be lying around. I always assumed he was just throwing in anything he could find that hadn’t passed an expiration date. Little did I know, he had an exact recipe…his recipe.

First of all, it HAS to be made in a large cast-iron pot, as this keeps everything from sticking while also allowing the spices to marinate. It HAS to have the “Cajun holy trinity” of ingredients: onions, bell pepper, and celery. These simple ingredients also form the basis from which gumbo and etouffee are originated and are a culinary staple in South Louisiana. Thirdly, since the rice is added in with the ingredients and not after, you have to be precise in how you stir, or you run the risk of ending up with rice mush. Lastly, and most important, you MUST make sure not to rush it. …

About

David Ezell

Founder at The Lanyap Group. Branding/storytelling enthusiast. Travel as much as possible.

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