2030 & Gen-Z: A Space Odyssey
How the attitudes of the largest global population impacts the way we create spaces.
By: Nikki Greenberg, Founder, Real Estate of the Future (1 January 2020)
You may not have realized but in 2019 Gen Z became the most populous generation making up 32% of the global population. Also known as the iGeneration, Gen-Z are digital natives in that they have not known a world before the internet and thus blur the line of delineation between digital and real life (aka IRL) realities.
Their attitudes differ to previous generations. Places that we create for them and indeed for future generations need to respond to this influential future user group.
Key characteristics of attitudes and behaviors of Gen-Z include:
- View products as services
- Have unidentified identity
- Expecting personalization
- Expecting brands to take a stand
- Communicaholics
- Realistic dialoguers
- Entrepreneurial
The way that our real estate industry can respond is by:
- Expanding place-as-as-service
- Personalized experiences
- Responsible corporate governance
- Ethical supply chain and sustainable building life-cycle
- Blurring digital and IRL experience
- Rapid prototypes and testing
- Providing multi-function space and experiences
- Optimizing last-mile
- Reducing virtual-to-IRL friction points
- Greater use of apps
With the rapid pace of technological advancements and shifting inter-generational attitudes, the real estate industry will be well-served by thinking ahead.
How are you thinking about your real estate over the next decade?
To find out more about the future of real estate, visit www.realestateofthefuture.co
