Generate Hot Real Estate Leads by Hosting a Successful Open House
While you won’t generate as many real estate leads hosting an open house as you will utilizing a tech-based strategy for lead generation, you’ll generate high-value leads if your open house is a success. Ensuring your open house is a success can be tricky though, especially if you haven’t hosted many (or any) open houses in the past.
Fortunately, we’ve compiled some of the best open-house strategies used by experienced agents below. Implement these strategies for your next open house and you’re sure to pull in some excellent real estate leads. You might even snag a buyer!
Advertise Your Open House Online via Facebook
While you can (and should) advertise your open house via several different online mediums, Facebook advertising is an absolute must. All you need is a Facebook page to take advantage of Facebook’s advertising features. Facebook’s targeted advertising makes it easy and inexpensive to market your open house to the people who are the most likely to attend. An easy place to start, for instance, is with people living in nearby neighborhoods.
Make the Open House Highly Visible with Signage
You already know (we hope) that open houses need to look clean and inviting, but you may not be aware of the importance that visibility plays on the day of an open house. Yes, modern technology makes it possible for most people to find an open house without signage, but you want it to be as easy as possible for people to find your open houses.
Use plenty of signage around the neighborhood, not just in the front yard of your listing. If you ask, most people will be happy to let you place a sign in their front yard for a short period of time. Besides, this gives you the opportunity to market your services to neighbors.
Turn Guests into Real Estate Leads with a Sign-In Sheet
Hosting an open house without a sign-in sheet is a big no-no. You need the sign-in sheet to get the contact information of people who attend your open house; these are likely some of the best buyer leads you’ll find.
There’s no point in having this sheet around if nobody signs it, so make sure it’s highly visible. Make your life easy and just use your sign-in sheet as intended: for guests to sign in. Keeping your sign-in sheet on a small table near the front door is a great way to ensure guests see it and complete it.
Market to Neighbors to Generate More Real Estate Leads
Open houses present agents with the opportunity to generate great buyer leads, but these events can also be used to generate seller leads. Now, you should know that generating seller leads with an open house will take some additional planning and work, but the potential commissions are worth it.
To start, you’ll need to get some information on homeowners who live near your open house, preferably at least one week prior to the day of your open house. You can use something like Cole Realty Resource to get contact information. Use this to market your open house to neighbors, inviting them to attend. While the majority of them won’t attend, they’ll at least be aware of the event.
Once you sell the home, be sure to follow up with these same neighbors. Use a just-sold script to help land other listings in the area. While you might not land a listing right away, you’re sure to generate some great real estate leads and at least a few nurtures.
If you are looking for a proven, step-by-step formula for hosting a Monster Open House that delivers hot, leads and clients to your funnel, then you have got to check out the Rebus University 5 Alive course today!
Pat Hiban is the author of NYT best selling book “6 steps to 7 figures — A Real Estate Professional’s Guide to Building Wealth and Creating Your Destiny”, founder of Rebus University and the host of Pat Hiban Interviews Real Estate Rockstars an Agent to Agent Real Estate Radio Podcast with Hiban Digital in Baltimore, Maryland. Follow him on Facebook or Twitter.