Low-Cost Real Estate Lead Generation Strategies for Real Estate Agents
Have you avoided low-cost real estate lead generation strategies because you’ve heard they tend to produce low-quality leads? These days, especially when it comes to real estate leads, low-cost lead generation is definitely worth pursuing. Believe it or not, many low-cost real estate lead generation strategies are actually more effective than traditional, high-cost strategies.
Below, we’ve covered several of the most popular cheap lead generation strategies for real estate agents. If you’re looking to avoid spending any money on lead generation, you should also read up on ways to effectively generate free real estate leads.
Keep Top of Mind for Low-Cost Real Estate Lead Generation
As you work with more clients over the years, keeping top of mind will become increasingly important. Making the effort to ensure your past clients think of you the next time they or someone they know is in need of an agent can make a big difference when it comes to business volume.
To keep top of mind with your past clients, you can do a variety of different things. Many agents elect to send their past clients greeting cards on an annual basis; this could be an option for you. As long as what you’re doing reminds past clients of you and your services, it’s a viable option.
Promote and Host Open Houses for Low-Cost Real Estate Lead Generation
Hosting open houses regularly is a cheap way to generate excellent buyer leads, but not all agents take the time to do it. In fact, plenty of agents don’t like hosting open houses, which is something we totally understand. What you have to understand, however, is that sometimes personal sacrifices are necessary in order for a business to succeed.
We’re not saying you have to host an open house every weekend in order to make the most of this strategy; we’re saying that hosting an open house or two every month can really bring in some great leads and is definitely worth doing.
Target Facebook Ads for Low-Cost Real Estate Lead Generation
Advertising can definitely be expensive, but it doesn’t have to be. Internet advertising, especially via Facebook, can actually be quite affordable. Additionally, with more people spending more time on Facebook daily, learning how to target Facebook ads should definitely be one of your top lead generation priorities.
When learning about Facebook advertising, don’t get caught up trying to build the perfect marketing campaign. Instead, build your first few campaigns using a proven marketing strategy to save yourself some serious time and money. Once you’ve become familiar with the basics of Facebook marketing, apply some of the same principles to your Twitter marketing campaign to pull in even more social media leads.
Final Thoughts on Low-Cost Real Estate Lead Generation
Ultimately, while you don’t need to spend a lot of money to generate real estate leads, you do need to invest something else: your time. Put some thought into the low-cost real estate lead generation strategies you use if you really want them to have a noticeable impact on your business. Use your knowledge and experience as a real estate agent to implement the right lead generation strategies in the most effective manner. With both high- and low-cost real estate lead generation strategies, planning is vital.
Pat Hiban is the author of NYT best selling book “6 steps to 7 figures — A Real Estate Professional’s Guide to Building Wealth and Creating Your Destiny”, founder of Rebus University and the host of Pat Hiban Interviews Real Estate Rockstars an Agent to Agent Real Estate Radio Podcast with Hiban Digital in Baltimore, Maryland. Follow him on Facebook or Twitter.