First I frowned upon all the different terms floating around from service designer, UX designer…

I don’t use the term User Experience Designer. I think it’s too far associated with being screen based and that’s not all we do. Plus the people we’re designing for shouldn’t be labeled as users, they’re humans not drug addicts.

I call myself an Experience Designer because I take the entire experience into consideration, not just the screen. Every touch point — every potential human interaction.

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