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2014.It was the year of our lord, Two Thousand and Fourteen. That’s when ReallyGoodEmails.com poked its little gofer head up into the internet. It wasn’t some type of site that we spent months white-boarding, debating where to add text or buttons, figuring how to attract Monthly Active Users, or securing some of that cash-money from VCs. We knew we could get a few of our email friends to help us out because it was going to be good for the internet and we all love “good.” …


Sure, images can make you feel all the feels. They can serve as evidence (or blackmail). They can make you regret ever teaching a kid how to use your smartphone and having to delete hundreds of useless pictures… But they aren’t language. And that’s okay!

We’re not going to bore you with a philosophical essay on the way your brain processes images and digests the written word. And we aren’t going to offer you a course on photography. Nah. We just want to talk about how words and images work in tandem to create a narrative. And, of course, how that relates to emails — so that you can make sure your images and words make the best possible impression! …


Okay. Maybe not all. Just the email geeks like us who dig this kind of stuff. #friendsforever

The Findings

Similar to last year, 1,001 white-collared individuals who enjoy taking surveys decided to self-report their email usage. Participants spanned from 18-years old to people older than my parents (age 65+). And, as you can imagine, people haven’t changed their habits that much. …


To all those people who helped out (1,067 to be exact), this research goes out to you.

xoxo,

The RGE Team

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About the people in email…

Attitude, outlook, and background

We asked how people ended up involved in the wild world of email. The vast majority (57%) were brought into the fold because they started a new position that required them to work on it. Welcome to the jungle. Only 1.5% reported actually studying how to email before jumping into the workforce, whereas almost 1 in 5 (19.5%) told us that they had some coding, design, copywriting, and/or analytical skills which they volunteered — of their own free will — to do more in email for their organization. Of the remainder, 15.2% reported that they were forced into email development by “the man” (aka their boss) and 6.2% fell into the “other” category, citing activities such as necessity for running the business (i.e. being the founder), or trying to understand customer behavior (i.e. …


An Interview with Emily Rusch, Email Marketing Manager and Matthew Culbreth, Senior Designer

Before we talked with the Peloton team, what really stood out to us what how well they’d designed their emails. The transition from inbox to every other platform is visually seamless — and we’re always impressed with that kind of attention to detail.

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Peloton’s emails aren’t just a pretty face, though. Their products may be designed to pump you up, but chatting with Emily and Matt, we learned how well they use email to keep the energy high even after a work out. …


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This post is a transcription of a talk from EiQ 2017 in Atlanta, GA

Our job is basically finding all the awesome emails that we see and people send to us. We put them in collections, organize and critique them. We are trying to be the epicenter of email marketers, designers, and developers.

People ask us a lot: “What makes a really good email?” It’s really not a secret. It’s on our website. …


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Illustrations by David Siglin

They’ve become pretty commonplace amongst your colleagues who are taking a day off to catch up on Game of Thrones or Stranger Things. They may even be out to a conference if they were lucky enough for the manager to allow it in the budget. (Ugh… Managers, amiright?)

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This isn’t an article about how we don’t take enough vacation. There are plenty of those out there. What this is all about is addressing the laziness — nay, the plague — of poorly written email auto-responses. If you want someone to read it, you owe it to them to make it worth their time. …


We’d work our bums off. One thing that lingers from those days (other than running extra laps for showing up late) is the film we’d watch the week after our championship games. Our Coach would sit us down in the auditorium and he’d go through highlights. It was not only a time to give high fives, but a time to analyze why things worked out in our favor and how we could improve the next year. …


But before we get to that, we just wanted to say congrats for getting this far. You are a rare email breed like us. #friendsforever.

The Findings

As you can imagine, people are still checking their emails at home, at work, on the treadmill, in bed, and when nature calls — totaling up to about 5.4 hours each week of dedicated time in their inbox. Despite the rise of Slack and other messaging apps, email still dominates the preferred method of communication. It isn’t as fun to get into a giphy war with your colleagues, but still preferred. …


But after last year’s email trends article was published, lots of people have requested an update. So to please those interested, here are the trends that have been happening this year. If you are curious what was tracked last year and how the trends have changed, I’ve thrown a link to that at the end. …

About

Really Good Emails

Top tier email designs and great articles. Design better. Spam Never.

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