Why Facebook is Taking a Gamble on a Rebrand to Save Its Reputation (+What We Can Learn)

Mike Speer
Nov 7 · 5 min read

This week, Facebook unveiled a new logo design for its family of products. The FB app design will stay the same, but the parent company will now be sporting a new all-caps font complete with an “empathetic color scheme” that can be adapted to fit the branding conventions of each of its subsidiaries. The new logo will feature in all of its…

Keep the story going. Sign up for an extra free read.

You've completed your member preview for this month, but when you sign up for a free Medium account, you get one more story.
Already have an account? Sign in

Mike Speer

Written by

An Entrepreneur since before the average person knew what that even meant. Let’s discuss how I can help with your organization’s biggest challenges.

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade