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You’re spending thousands of dollars on a website redesign. You’re running ads through Google. You’re even on Twitter!

But yet, nothing seems to work.

Sound familiar?

You could have the best product in the world, but if you don’t know how to market it, you’re not going to get as many sales as you should. In the process of not making as much as you should, you’re also going to keep wasting money as you try whatever hot, new marketing trend that the so-called “experts” are promoting this week.

While it may be tempting to jump straight into the tactical phase — creating content, running ads, and so on — it’s important to first step back and create the framework on which to structure your marketing strategy. Otherwise, you might as well be shoveling money into the fireplace. …

About

Mike Speer

An Entrepreneur since before the average person knew what that even meant. Let’s discuss how I can help with your organization’s biggest challenges.

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