PinnedScott McLeodRevenue Per Person: The Ultimate Startup Metric for Efficiency.A healthy startup must be able to grow revenue per person with a flat team. In my experience building companies, most recently as Chief of…Feb 3, 20201Feb 3, 20201
Scott McLeodCorporate Innovation: Building Startups Like An ExplorerI believe every existing big brand should be building startups, not two kids in a garage startup, but a well informed, funded approach to…Feb 11, 2019Feb 11, 2019
Scott McLeodinBuilding A StartupSocial Media isn't Marketing. What is it then?Social Media had its place in marketing during the early days, but as platforms (Facebook, Twitter, LinkedIn, Pinterest) have evolved…Oct 28, 20158Oct 28, 20158
Scott McLeodSelf serve ad platforms need a change.Ad Platforms should separate their product and services to better serve 3 different sets of advertising users.Apr 9, 2015Apr 9, 2015
Scott McLeodinEvolution of the artsWhy Jay-Z’s launch of streaming service Tidal really sucksIn this short article I will explain my thinking behind why their product and marketing efforts were not aligned for success.Mar 31, 2015Mar 31, 2015
Scott McLeodinBuilding A StartupMarketing & Acquisition tips for startupsThis article overviews the basics on how to effectively acquire customers using Facebook Ads, Google Ads & Twitter Ads.Mar 18, 20152Mar 18, 20152
Scott McLeodinBuilding A StartupHow to setup a landing page for validating a business or product idea.Successfully set up an experiment for measuring and determining demand. Second part in assessing your business idea.Jan 27, 20157Jan 27, 20157
Scott McLeodinBuilding A StartupBuilding the right thing, for the right people using customer interviews.The key to building a successful software company is solving a real problem for real people.Nov 20, 2014Nov 20, 2014
Scott McLeodProduct designers should say f*ck you to being forced to codeI challenge the Silicon Valley norm that product designers should code rather than simply explore any complimenting skill that excite them.Nov 4, 2014Nov 4, 2014