PinnedScott McLeodRevenue Per Person: The Ultimate Startup Metric for Efficiency.A healthy startup must be able to grow revenue per person with a flat team. In my experience building companies, most recently as Chief of…5 min read·Feb 3, 2020--1--1
Scott McLeodCorporate Innovation: Building Startups Like An ExplorerI believe every existing big brand should be building startups, not two kids in a garage startup, but a well informed, funded approach to…11 min read·Feb 11, 2019----
Scott McLeodinBuilding A StartupSocial Media isn't Marketing. What is it then?Social Media had its place in marketing during the early days, but as platforms (Facebook, Twitter, LinkedIn, Pinterest) have evolved…2 min read·Oct 28, 2015--8--8
Scott McLeodSelf serve ad platforms need a change.Ad Platforms should separate their product and services to better serve 3 different sets of advertising users.3 min read·Apr 9, 2015----
Scott McLeodinEvolution of the artsWhy Jay-Z’s launch of streaming service Tidal really sucksIn this short article I will explain my thinking behind why their product and marketing efforts were not aligned for success.3 min read·Mar 31, 2015----
Scott McLeodinBuilding A StartupMarketing & Acquisition tips for startupsThis article overviews the basics on how to effectively acquire customers using Facebook Ads, Google Ads & Twitter Ads.7 min read·Mar 18, 2015--2--2
Scott McLeodinBuilding A StartupHow to setup a landing page for validating a business or product idea.Successfully set up an experiment for measuring and determining demand. Second part in assessing your business idea.9 min read·Jan 27, 2015--7--7
Scott McLeodinBuilding A StartupBuilding the right thing, for the right people using customer interviews.The key to building a successful software company is solving a real problem for real people.5 min read·Nov 20, 2014----
Scott McLeodProduct designers should say f*ck you to being forced to codeI challenge the Silicon Valley norm that product designers should code rather than simply explore any complimenting skill that excite them.3 min read·Nov 4, 2014----
