Bullet Proof Marketing Ideas for Your Real Estate Firm!
Even though real-estate agents are still the main go-to people for homebuyers, still research indicates that a large percentage of clients look up listings, properties online and conduct some basic queries on the internet before formally contacting a firm. Most of property buyers begin their house-hunting quest online that is why it is imperative for your firm to have a prominent online presence. Firms that are not actively engaging potential customers on digital platforms and reaching out to them are missing out on a valuable opportunity for boosting sales and clientele.
Here are some failsafe ways to distinguish your company in the internet world:
Make Your Presence Known On Social Media
Get your promotional team to create accounts for your business on all major social media platforms such as Facebook, Instagram, Twitter, etc. Capture the amazing marketing potential social media holds and interact with the audience to promote your firm. The greater your social media following, greater the sales and profits.
Include The Option For Social Sharing
Any expert can tell you that homebuyers are eager to share property pictures to show to family, loved ones, to get their recommendations, etc. So include the option for social sharing, sharing via email on property pages. Not only will this facilitate your clients, but will also lead to more exposure of your business content. Your online audience will increase and will generate more sales.
Keep Track Of Your Industry
Keep an eye on your competition especially in your immediate locality. Stay updated with latest industry trends. See what works for other companies and what doesn’t. Learn from their mistakes and successful moves and implement it for your own firm. Get advice from a local interactive marketing agency regarding successful strategies and leave behind your competition.
Make Yourself Approachable For Clients
Place your contact information on every webpage and social media account so that your clients can contact you comfortably. Ideally, create a separate contact information page. Check your email regularly and respond to potential clients on time. Be sure to read messages on your social media accounts inbox and respond to them promptly. If you are not reachable or available, clients will be driven away.
Join Traditional And Modern Advertising Methods
Fusion of the conventional and the modern is not only effective when it comes to music; you can use this approach in the real estate marketing campaign as well. Include all your online contact information in flyers and have them distributed over the area. Put up billboards about your company website.
Incorporate Local Images
We are living in the age of simulacra or images; everyone is charmed by pictures as they grab attention swiftly. Showcase the best that your area has to offer or that the locality around the property that you are trying to sell has to offer. Include pictures of landmarks, green areas, parks, lakes, people, etc. This will make your sales pitch more appealing. Add videos of interviews with locals to show clients the sort of neighborhood they would be investing in.
Hire a Professional Photographer
The quality of photography can make or break a real estate campaign, therefore get professional help. Or if you are confident in your own abilities and have sophisticated equipment, do the task yourself. It is recommended that you consult an interactive marketing agency in this regard because they would know the ideal photographer for capturing real-estate images.
Give Your Clients A Virtual Tour
This is a sort of digital open-house for potential home-buyers. Clients value their time and through this method they will be able to assess the property better prior to visiting it in person. It is an effective strategy to give an impressive, comprehensive tour to buyers. Add a good soundtrack to make it more appealing.
Invest in Local Sponsorship
Help sponsor local events to get the word about your business out and to promote its online ventures. Not only will you gain exposure on the event day by having your company name splashed across merchandise, pamphlets, posters, etc. but your firm will also be promoted online whenever the event managers post about it on social media and blogs.
In conclusion, do not rely on a single advertising approach; incorporate and use all the mediums and resources available and make use of digital technology as much as you can.
Originally published at realtormarketing.tumblr.com.
