Attn: Realtors: Expedite the Pre-Selection Process for your Home-Buying Clients
How to Conduct Home Showings of 20 Properties in 20 Minutes to Multiple buyers.. All in 1 Location. With Virtual Reality Systems.
For some real estate practitioners this will be a huge step up for their Real Estate Technology Systems..
..For others, it’s now the standard for your real estate business.
Virtual Reality headsets help buyers experience your listings without setting foot in the property and new construction model homes before the foundation is poured.
And Yes, there are options for every Realty Pro’s budget.
[Read more] to get in the (VR) game.
What is Virtual Reality?
Virtual reality or virtual realities (VR), which can be referred to as immersive multimedia or computer-simulated reality, replicates an environment that simulates a physical presence in places in the real world or an imagined world, allowing the user to interact in that world. Virtual realities artificially create sensory experiences, which can include sight, touch, hearing, and smell. It’s an empathy machine and it’s going to incite your home-buying clients emotional triggers like nothing you’ve ever seen before. Most up-to-date virtual realities are displayed either on a computer screen or with an High Definition (HD) Virtual Reality (VR) special stereoscopic displays; Other simulations include additional sensory information such as audio through speakers or headphones targeted towards VR users. Some advanced haptic systems now include tactile information, generally known as force feedback in medical, gaming and military applications. Virtual reality covers remote communication environments which provide virtual presence of users with the concepts of telepresence and telexistence or a virtual artifact (VA) either through the use of standard input devices (e.g. keyboard, mouse) or through multimodal devices (e.g. wired glove, omnidirectional treadmills). The result is a simulated environment that can be similar to the real world in order to create a lifelike experience — for example, in simulations for pilot or combat training — or it can differ significantly from reality, such as in VR games. In fact, the gaming industry inspired the creation of VR applications for other uses including education, real estate and medical.
Our technology experts at Realty School 101 collaborate and explore each phase of VR application as it pertains to classroom meeting spaces and real property tours. We provide exclusive consulting arrangements to experienced brokerages based on geographical location throughout the U.S. For everyone else, we urge you to stay tuned through blog posts, e-newsletter enrollments and visiting RealtySchool101.com and or affiliate company CovalentReality.co for further information.
Some of our real estate applications have been featured in e-books and magazine articles in Tallahassee, Orlando and Tampa. Look for our featured article in an upcoming Fall 2016 edition of the Florida Realtors® (http://www.floridarealtors.org/flrealtormagazine/) print magazine which is included as a benefit to members of the Florida Association of Realtors® [Click Here to Learn more].
Who Needs VR?
Everyone. We all need a little empathy from time to time. Thing is, Virtual Reality is an “empathy machine”. You can take a walk in someone else’s shoes, explore worlds you have never known or witness a once in-a-lifetime event. The things we love, the things we cherish…we have to nurture them. Realtors® — Have your dream home designed AND tour it before the foundation is poured. Real Estate Trainers — Build a reality, share an experience. What is a Day in the Life of a Realtor®? — You are the story piece, we help you create it.
How can I use VR experiences in my Real Estate Business?
Buyers slip on a virtual reality headset and can tour an entire home to size up whether it feels right without actually being there. VR technology brings your listing directly to your buyer-clients, whether they live in Toronto or next door.
The beginning phases of VR were inspired by videogames, but the technology is has found its commercial applications, including some presented in January at CES 2016, the world’s biggest consumer electronics show [Watch Video: https://youtu.be/GQ5SLQArGo8].
VR has entered the real estate industry full force as brokerages around the globe start to get a feel for what the technology is all about. Some companies anticipate that consumers will gravitate to VR in the next few years, making the headsets highly coveted, and creating an opportunity for Realtors to streamline the pre-selection process. Not to mention, the experience will give your buying clients something to brag about when their friends come to visit in the new home you helped them discover in VR.
Jeannene Case of Property Finders Realty in Tallahassee has been experimenting for more than a year by allowing clients to tour properties using the Samsung Gear VR headset (available for $99 for certain Galaxy smartphones). For example, her clients can view a hilltop southern plantation equestrian property in 3-D by putting on the headset, which then fills the buyers’ complete field of vision with a tour of the home. The technology allows users to look up, down, and from side to side as they take in the spacious kitchen, wine cellar, and outdoor infinity pool, along with details such as the gleaming gem chandelier and soaring ceilings in the home’s entryway; It also immerses you in a tour, controlled by the user that does not require you to use your legs. Ms. Jeannene Case, a Realtor® with a Reason, hopes to use the technology for disabled clients and family members well into the future.
Prospective clients can also see what a $1 million renovation for the office building’s outdoor terrace will look like when it’s completed. Because the Rift requires a constant connection to a high-powered computer, the tours are done from a rig set up at an office. The prospective clients can also use the portable headsets as they are touring the actual space. Down the road, the rapid application of immediate changes controlled by the user should seal the deal faster.
How to land yourself in VR right now
Real estate companies who want to venture into VR need to buy headsets and equipment that has the capacity to capture a 3D video. An alternative is to work with companies experienced in VR production such as Covalent Reality, Co-Founded by Florida Realtor® — Jennifer Stowell. The costs of hiring a professional like Jennifer to shoot 360-degree videos can be high — $5,000 or more for the initial consultation and set-up which does not include the cost of your choice equipment.
Until costs come down, the best quality 360-degree property tours using VR will remain in the luxury sphere for the more endearing tech-savvy Realty Pros. The time-saving potential for you and your clients is enormous, and the pre-selection process is streamlined. Still, you could host a buying seminar of 20+ clients where they could view 20 prospective homes from your brokerage office in as little as 20 minutes, using an oculus powered VR headset. Even better, out-of-town and international buyers could experience home tours without having actually be there in person!
What is the Hardware that’s needed?
See the key components of the Virtual Reality hardware space. We have what it takes to bring the world’s first Virtual Reality hardware to the real estate industry. Only time will tell who will live up to the hype, but we sure will be here to enjoy the ride!
For those looking to Consume VR experiences:
Virtual Reality Headsets
3 Options for your budget & intended use
Provided by Realty School 101
Oculus Rift — The “Mercedes Benz” of VR
The Rift is a virtual reality head-mounted display developed by Oculus VR. It was initially proposed in a Kickstarter campaign, during which Oculus VR (at the time an independent company) raised US $2.5 million for the development of the product.
The Rift is scheduled for release on March 28, 2016, making it one of the first consumer-targeted virtual reality headsets. It has a resolution of 1080×1200 per eye, a 90 Hz refresh rate, and a wide field of view. It has integrated headphones which provide a 3D audio effect. The Rift has rotational and positional tracking. The positional tracking is performed by a USB stationary IR sensor, which normally sits on the user’s desk, allowing for using the Rift while sitting, standing, or walking around the same room.
The Rift has gone through various prototype versions in the years since the Kickstarter campaign, around 5 of which were demonstrated to the public. Two of these prototypes were made available for purchase as ‘development kits’, DK1 in late 2012 and DK2 in mid 2014, to give developers a chance to develop content in time for the Rift’s release. However, both were also purchased by a large number of enthusiasts who wished to get an early preview of the technology.
Samsung Gear — The “Toyota Camry” of VR
A Samsung GALAXY smartphone can take you to another world with Gear VR. It’s virtual reality, anytime, anywhere. In other words, it’s portable. Take it with you on a listing presentation and show your new clients options for the next home; Will this incite some motivation? We think so.
Google Cardboard — The “10-speed bicycle” of VR
Google Cardboard is a virtual reality (VR) and augmented reality(AR) platform developed by Google for use with a head mount for a mobile phone. Named for its fold-out cardboard viewer, the platform is intended as a low-cost system to encourage interest and development in VR and AR applications. Users can either build their own viewer from simple, low-cost components using specifications published by Google, or purchase one manufactured by a third-party. The platform was created by David Coz and Damien Henry, Google engineers at the Google Cultural Institute in Paris, in their 20% “Innovation Time Off“. It was introduced at the Google I/O 2014 developers conference for Android devices, with a release to iOS at the following year’s event. Through January 2016, over 5 million Cardboard viewers had shipped and over 1,000 compatible applications had been published.
For those of you looking to Produce VR cinematography
Virtual Reality 360° Cameras
2 Options for your budget & intended use.
Provided by Realty School 101
The GoPro Omni is a professional end-to-end solution for capturing, stitching and publishing high-resolution virtual reality and immersive content. It features a synchronized 6 camera-array that provides precise, pixel-level alignment that makes stitching in post-production easier and more exact — especially when compared to unsynchronized camera arrays (i.e. The Theta S); 8K Capture that produces high-resolution, stunning image quality that virtual reality viewers will notice. In addition to spherical content capture, Omni may also be used for “over capture” of traditional content. Use Omni to capture 8K, and then extract your HD Deliverable — from literally any perspective.
The Theta S
This is a new world that we are in that revolutionizes conventional photos and videos — you can capture the entire 360° space with a single shot. After that, you use a PC or smartphone to have fun with that space to realize the full impact of virtual home tours like no other. With the theta product line you can experience the excitement of capturing images that exceed the concept of “photographing.” When Shooting with the theta S, you will be able to capture your entire surroundings with one simple push of the shutter. You can also use remote shooting and manual shooting by using the app — Realtors®, Trust us when we say this is the secret sauces to speeding up your production. As far as viewing with the theta S, there are spherical images that can be viewed using the app. Enjoy your spherical images in any way you want by swiping and pinching in the app. When it’s time to share, you can post the resulting spherical images to your social networking service providers directly from the app. You can also send your spherical images to friends by mail or using a wide range of apps by saving the spherical images to the smartphone album.
Disclaimer: Information contained in this post is deemed reliable but not guaranteed. Realty School 101, LLC & its affiliates are not responsible for the accuracy, pricing and content details of products mentioned.