Published in Reassemble·May 19, 2020KFC Delivery Portal RedesignMaking an essential service more usable The circuit breaker has had a deep impact on how we go about daily life, and one big trend is the movement from in-person food service to delivery. Companies that have long-established food delivery services — such as KFC — are well positioned to…Reassemble Work5 min readReassemble Work5 min read
Published in Reassemble·Mar 25, 2020Distilling Knowledge — Revamping a Sake E-Commerce Portal“What exactly does this number mean about my sake?” Industry: E-Commerce Project Scope: User Interface Design, User Flows The Context of our Project Inter Rice Asia (IRA) approached Reassemble to redesign their website with a focus on B2C sales, so they could reach a larger pool of customers online. The Inter Rice team possessed a…UX Design4 min readUX Design4 min read
Published in Reassemble·Feb 12, 2020Slurping Pearls — when the ‘same’ users aren’t the sameRecently we had a little conversation at the Reassemble office about drinking bubble tea, and it got me thinking for a bit about how we decide if our users are ‘like’ or ‘unlike’ each other. What should be the basis for making a design decision that caters to users? …User Experience3 min readUser Experience3 min read
Published in Reassemble·Aug 19, 2019User Acceptance Testing vs. Usability Testing: What is the Difference?Recently, some of my fellow UX practitioners have had to work with software engineers to do some testing. It was interesting to observe the differences in the ways each side saw their tests, as they tried to hammer out a testing plan that satisfies both sides. From the viewpoint of…UX6 min readUX6 min read
Published in Reassemble·Feb 28, 2019Finding your Way — Billboard Video Design Project“I just want to get on the boat tour on the Singapore River.” The sweet old American lady is telling us this in Bugis in Singapore. We are in an air-conditioned room, but there is sweat beading her forehead and soaking through her clothes. …UX5 min readUX5 min read
Published in Reassemble·Aug 22, 2018Why Content Strategy is Important, I: the Bagel HouseContent is King. This statement first appeared in the ‘90s, and has only become more valid over the years as digital content in every form has become ubiquitous. There’s no point in designing a website that has great layout, and good colour choice, and lovely fonts, if your users: Don’t…Content Strategy5 min readContent Strategy5 min read
Published in Reassemble·Jun 29, 2018SMRT In-train Screen RedesignS-training your eyes to stay on track Look, we’ve been here before. Anyone who’s been interested in UX in Singapore has read at least one of the articles dissing the MRT in-train screens; if you haven’t, here’s some you can read: https://www.techinasia.com/talk/smrt-new-display-ux-problem https://mothership.sg/2017/04/new-digital-mrt-train-display-screens-have-countdown-timers-to-doors-closing/ https://www.reddit.com/r/singapore/comments/77xk8g/now_we_know_smrt_slso_uses_android_for_the_dumb/UX7 min readUX7 min read
Published in Reassemble·May 27, 2018Through the Grapevine: Finding Trusted Experts in a HurryNote: This is a retrospective of our participation in the Skillsfuture Hackathon 2018. Some things, like learning, never change even when times do. …Hackathons7 min readHackathons7 min read
Published in Reassemble·May 18, 2018Three Qualities of Good MicrocopySometimes small phrases hold great power. Why is Microcopy Important? The other day someone told me a joke that stuck with me. Jane’s my good friend. She is a talented writer, and she dreamed of writing things that would make her readers shed tears of despair. …Writing5 min readWriting5 min read
Published in Reassemble·May 11, 2018Market Research vs. User Research — Are they the Same?They’re both important — but not in the same way. We are always talking about the importance of user experience (UX) research here at Reassemble, so this is something we love hearing from potential clients: “Oh yes! We’ve done some of our own research! …UX6 min readUX6 min read
