Or, how-to spin the positive and win more hearts in sales pitches, marketing mixes, and brand development. “Pain points;” these two words get batted around business circles more than a shuttlecock on the first spring day. People are always talking about how identifying “the thing” that really hurts your ideal…

My girl Beth Collier is a class act. She just gets life right. She knows that the key to just about anything we want to accomplish in life is found in exceptional communications skills. Want to lead a team into a business battle? You’d better inspire trust and loyalty. Want…

Embrace a personality-driven profile with these seven sweeties. For people learning to fall in love with LinkedIn, embrace personality-driven content and capture first-glance sales opportunities, because LinkedIn loves to do the selling for you….if you let it. You’re living that LinkedIn life lately. Sweet. Despite its bad rap for being…

How to massage a non-traditional career path into the CEO’s journey. When last we left our heroes, I showed you 5–7 areas in which you can really double down on creative content to create a more personality-driven profile. We found “copy’tunities,” areas where we can plug in branded copy to…

If at first you don’t succeed …go take a nap. …start up again. …do something else for a while. …give yourself a break. …get your shit together. Business is a bitch. And she had puppies. Here I am chugging away at [marketing copy/brand strategy/whatever] day after day, Q after Q…

With partnerships, pods, and bonded pairs. I’ve got a huge brand crush on my local auto garage. I love to read their love notes in every service touch. The service reminder decal on my windshield tells me when I need to come back, but adds “You rock!” Everyone from the…

Duuuuuddddeee, conferences are hella hard work. To make them worth your while you have to invest some sweat equity. You have to carve out at least a day from working in your business to work on your business. …

“Values are like fingerprints. Nobody’s are the same, but you leave ’em all over everything you do.” Elvis Presley What is Value? From the very first time I first dipped my toe in the business arena, people were always schooling me: “first and foremost, bring value to the table.” …

The US Dept of Commerce recently revealed some startling statistics in their report Women Owned Businesses in the 21st Century. They are not telling us anything we don’t already know: Women-owned businesses are typically smaller than men-owned businesses. Although women own 30% of privately held businesses, these businesses account for…

Overheard at Sisarina, “Griffin, your personal brand is bringing me down, dude.” Do you have a job? Do you go to it? How are you showing up there? Recently Melanie Spring told us all about “What’s Brand Got to Do With It,” and we listened. …