Rebecca Sullivan – Medium

Rebecca Sullivan

Featured Book

Science Not Sorcery: Behavioral Economics for Marketers

Science Not Sorcery: Behavioral Economics for Marketers

Increase marketing effectiveness with behavioral economics.

2023

Rebecca L. Sullivan

Rebecca L. Sullivan

Stories

Rebecca Sullivan

ChatGPT Can Probably Replace Your Social Media Team.

You should be worried about that.

Mar 21

ChatGPT Can Probably Replace Your Social Media Team.

Mar 21

Rebecca Sullivan

Brainstorming Meetings Are Colossal Wastes of Time

The science of why brainstorming is the worst … and how we can fix it.

Jan 26

Man in suit, crying.

Jan 26

Rebecca Sullivan

Abercrombie’s Marketing Genius Was Its Undoing

The brilliant marketing strategy that was, paradoxically, the brand’s foundation and its undoing.

Apr 5, 2022

Abercrombie’s Marketing Genius Was Its Undoing

Apr 5, 2022

Rebecca Sullivan

Don’t Date Bieber Fans

Social identity theory in marketing & dating

Feb 16, 2022

Headphones leaning against record collection.

Feb 16, 2022

Rebecca Sullivan

What Sitcoms Can Teach Us About Brand Storytelling

In a Malcolm in the Middle episode, a police officer cites Lois for pulling out in front of another car, but Lois is adamant that the…

Jan 18, 2022

Jan 18, 2022

Rebecca Sullivan

Marketing Resolution: More Guilty Pleasure

Owning the naughtiness of your brand will drive more sales than claiming it’s nice.

Dec 23, 2021

Marketing Resolution: More Guilty Pleasure

Dec 23, 2021

Rebecca Sullivan

Smart Marketers Shouldn’t Act Like Rogan and Rodgers

NFL star quarterback Aaron Rodgers recently contracted COVID. Which expert did the 2020 MVP, whose career depends on his good health…

Nov 17, 2021

Smart Marketers Shouldn’t Act Like Rogan and Rodgers

Nov 17, 2021

Rebecca Sullivan

Rebecca Sullivan

Book Author

MSU prof, mkt researcher, author, agency veteran. Combining behavioral economics and deep insights to build smarter marketing strategies. https://a.co/d/c1ltqXb

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