The obvious place designers go when trying to calculate the bottom line is to ask the question, If I change the design, how much more income could we generate? But there’s another way design can help: reducing the costs.
“UX/UI designer” sounds as awkward as “vegetable/carrot salad” or “vehicle/bus driver”.
If a journey map falls in a forest and only designers are around to hear it, does it make a sound? Journey mapping is a collaborative activity, and the deliverable is not a map — it’s what the map enables.