Myers Briggs Type Indicator (MBTI): Why It’s Useful To Know Yourself Better

I got into the whole MBTI stuff a few years ago when I took that free 5 min test online and have found it an interesting (and FUN) thing to think about.

And of course, over the years, I have annoyed the crap out of people, seeing their eyes roll into their heads with boredom as if I am talking about Zodiac signs.

Yes, yes, its not a way of boxing or judging people and by no means a formula for understanding individuals. A lot of people think its complete bullshit, but I have not found this to be the case.

Anyways, we should all get to know our unique inner weirdo and sometimes its nice to know that their are other people a bit similar to you and also a whole lot that are not.

Studying the way people think and what motives people is fascinating. Having worked in advertising strategy for a while, one of my jobs is to find universal human insights and motivations.

From a writer perspective, its useful to think about writing different characters or archetypes into fiction based on the way you might expect a certain type to behave or think.

From a branding perspective, brands are also often represented as human archetypes: if this can of cola was a person, who would it be and where would he/she go on the weekend (gosh, I hate that question).

There is also the downside of people thinking they can predict or judge people based on type, which is incorrect.

MTBI is useful though for you to better “know thyself” and possibly to know why your boyfriend or girlfriend or family members or colleagues find some of your habits completely intolerable and how you can identify weaknesses to work on fixing things to become a better version of yourself.

I got into the whole MBTI stuff a few years ago when I took that free 5 min test online and have found it an interesting (and FUN) thing to think about.

And of course, over the years, I have annoyed the crap out of people, seeing their eyes roll into their heads with boredom as if I am talking about Zodiac signs.

Yes, yes, its not a way of boxing or judging people and by no means a formula for understanding individuals. A lot of people think its complete bullshit, but I have not found this to be the case.

Anyways, we should all get to know our unique inner weirdo and sometimes its nice to know that their are other people a bit similar to you and also a whole lot that are not.

Studying the way people think and what motives people is fascinating. Having worked in advertising strategy for a while, one of my jobs is to find universal human insights and motivations.

From a writer perspective, its useful to think about writing different characters or archetypes into fiction based on the way you might expect a certain type to behave or think.

From a branding perspective, brands are also often represented as human archetypes: if this can of cola was a person, who would it be and where would he/she go on the weekend (gosh, I hate that question).

There is also the downside of people thinking they can predict or judge people based on type, which is incorrect.

MTBI is useful though for you to better “know thyself” and possibly to know why your boyfriend or girlfriend or family members or colleagues find some of your habits completely intolerable and how you can identify weaknesses to work on fixing things to become a better version of yourself.

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