B2B SaaS companies pride themselves on constantly releasing new features and product improvements, but a lot of them fall flat when it comes to marketing those new releases. It’s a shame, because a new release should be a cause for celebration. Obviously I’m not saying that every little improvement deserves…

You can’t please everyone all of the time, or so the old saying goes. Yet when it comes to their products, SaaS companies can’t help but try. This leads to a disjointed product, a Frankenstein’s monster that scares everyone away. Fortunately, there’s a fairly simple solution that enables you to…

If 2018 was the year of the Product Manager, then it looks like 2019 will be the year that the Customer Success Manager steals the limelight. Customer Success has grown in stature over the past couple of years. It’s a job title that used to be met with “Huh?” …

Let’s set the scene… It’s 2019, and your SaaS company has big dreams and aspirations for growth. You’re pretty switched on and clued up and so you realize that one of the key factors for growth is tapping into all that product feedback you’ve been collecting. Now you’re probably faced…

Ah, the product backlog. Two simple words that send shivers down every PM’s spine. For those not yet privy to the horrors of the product backlog, it’s essentially a long to-do list of product requirements — a mixture of customer requests, team demands, and strategic ideas. The reason it’s so…

Your roadmap is one of the most important things you’ll produce as a SaaS company. It provides a glimpse into the future of your product and aligns everyone around the same goals. But it can also prompt a lot of questions that need answering, and discussions that have to take…

If a Product Manager was given three wishes, I’m willing to bet one of them would be an infinite amount of resources to work with. Unfortunately, genies are in short supply, and there’s no such thing as infinite resources. This gives Product teams a bit of a problem. In fact…

You can generally separate the tickets your Support team receives into three distinct categories. First, there’s the actual legitimate questions, where a user doesn’t know how to use a particular feature, perhaps because there’s a gap in your help documentation. …

If you’ve been paying any attention to our content, then you’ll already be well aware of just how important product feedback is to a B2B SaaS company. Most of the content you read online suggests that product feedback is the responsibility of the product team. We disagree… Product feedback is…