Marketing is constantly evolving with new innovations and developments in the B2B marketing realm, Account Based Marketing (ABM) has become one of the most popular developments in recent times.
What exactly is Account-based marketing?
Account-based marketing is a strategic approach that concentrates the sale and marketing resources on a clearly defined set of target accounts within a market and employs personalised campaigns to resonate with each account.
In simpler words, ABM directs the sales and marketing resources to a specific set of accounts.
In one word ABM is personalisation.
The best way to understand that is to understand the process. …