Marketing is constantly evolving with new innovations and developments in the B2B marketing realm, Account Based Marketing (ABM) has become one of the most popular developments in recent times.

But first

What exactly is Account-based marketing?

Account-based marketing is a strategic approach that concentrates the sale and marketing resources on a clearly defined set of target accounts within a market and employs personalised campaigns to resonate with each account.

Image for post
Image for post

In simpler words, ABM directs the sales and marketing resources to a specific set of accounts.

In one word ABM is personalisation.

The best way to understand that is to understand the process. …



The most comprehensive Account Based Marketing platform, that truly solves the top challenges of ABM practitioners.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store