Brief Online Reputation Management Keys to Success

Steven W. Giovinco
Sep 7, 2018 · 2 min read

The keys to success are constant review of the reputation case, hard work, tweaking of the strategy, and most importantly, continued excellent content creation placed on the right platforms.

This involves:

  • Understanding the business, individual or brand through business analysis (30+ hours)
  • Review and inventory all existing content–both online and “off-line”
  • Optimize for search engines by updating links, headers, etc. (10–30+ hours)
  • Create social media and other industry-specific sites (30+ hours)
  • Backlink creation (20+ hours)
  • Generate initial excellent content in the form of blogs, white papers, presentations, videos, infographics, photographs, and audio (30+ hours)
  • Share on targeted social media (50+ hours)
  • Continue to generate excellent content, constantly sharing and tweaking (100+ hours)

Everything is completely customized. And frankly, this is the only way to be effective. With this approach, 95% of all projects are successfully completed.

Given that Google stresses quality content, the focus is on excellent, hand-crafted solutions. And since Google is always changing their algorithm, and it is crucial to be flexible, and pivot to find the best solution. Large companies don’t–and can’t–do this.

This customized approach to online reputation management and repair is very time consuming but is extremely successful–there is no check-list, just solutions that push down negative links.


Steven W. Giovinco

Written by

Online Reputation Management, Repair, Tips; Online Brand Building, by Recover Reputation based in NYC.

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade