The Definitive Online Reputation Management Guide For CEO’s In 10 Detailed Daily Steps

If You a CEO, Executive or Business Leader and Need to Repair Your Online Reputation, Follow These 10 Detailed Tips Daily

CEO As Face of Organization

As CEO or business owner, you are the “face” of your organization. But having a damaged online reputation can severely hurt your business, whether it be a financial company, law firm, consultancy, art gallery or ad agency.

These ten detailed steps from reputation insiders and real-world experience can help repair your online presence. It may not be easy; it may not be quick, but following the step-by-step tips will, over time, repair your reputation.

What Happens When a CEO’s Reputation is Damaged

One of the first things a prospective lead, new client, business partner or even a colleague does is conduct a Google search on you and your business. Having a stellar reputation is crucial.

If a negative links show up on the first page of search results, most likely the deal, agreement or partnership could quickly evaporate; seemingly without a reason, the phone can stop ringing.

Just as damaging could be if little or no information shows up in a search, giving the impression of not being experienced or lacking industry expertise.

Create an Online Reputation Management Strategy

Let’s assume one or two negative links appear on the top of the first page of Google search results.

Since it’s usually impossible to delete information once it appears online, the best strategy is to inundate the web with targeted, well written content, eventually pushing down the negative posts off the first page. Since about 95% of all clicks occur on the page one of Google searches, it effectively makes the damaging articles disappear.

The Solution: Build, Boost, Repair

The best way to repair an online web presence are to:

Build targeted social media platforms;
Write excellent blog posts and other pertinent content ;
Update your web site and images with correct meta data;
Share it all on social media, engaging with other key influencers.

The CEO Reputation Guide: 10 Detailed Daily Steps Based on Real-World Experience

Presented below are ten detailed steps on how to repair and build a strong online reputation. Based on real world experience, following these tips could solve your reputation problem.

While it is technically possible to do some of this work yourself, it is extremely time consuming usually requiring about four and a half hours daily over about ten months or more. Thus, hiring a firm could be more efficient.

1. TWITTER

Twitter is a particularly powerful tool to boost an online reputation, especially since Google began to include Tweets again in their search index recently.

READ 3 PERTINENT INDUSTRY-RELATED BLOGS 
IDENTIFY, AND FOLLOW, 2 KEY INFLUENCERS 
RE-TWEET 3 BLOGS AND KEY FOLLOWER’S TWEETS 
WRITE 3 ORIGINAL WELL CRAFTED TWEETS
TOTAL TIME PER DAY: 45 MINUTES

Key Elements

  • Be active daily
  • Follow key influencers
  • Write excellent, brief, newsworthy Tweets

2. BLOG

Writing excellent and original content focused on specific issues that solve client’s or reader’s problems is extremely helpful for a CEO’s reputation. It offers both an insight to you as a person as well as shows you as an expert in your field.

READ TARGETED 3 NEWS ITEMS 
IDENTIFY 1 COMMON CLIENT ISSUE 
CREATE 1 BLOG OUTLINE BULLET POINT 
WRITE 2 PARAGRAPHS OF A BLOG 
RESEARCH AND ADD 1 IMAGE
TOTAL TIME PER DAY: 45 MINUTES

Key Elements

  • Write with readers in mind–not Google
  • Be consistent
  • Share on social media

3. WIKIPEDIA ARTICLE

Wikipedia is considered a trusted source but can only be used if you or your business have legitimate noteworthy events, awards or published articles. Writing and publishing an article on your own can be challenging.

IDENTIFY NOTEWORTHY INFORMATION 
WRITE 1 ITEM 
ADD 1 FOOTNOTE REFERENCE 
CODE 1 ITEM
TOTAL TIME PER DAY: 30 MINUTES

Key Elements

  • Stick to documented facts
  • Identify verifiable references
  • Coding the article could require additional technical help

4. LINKEDIN

Having a well crafted profile on LinkedIn and being active on it can be an extremely helpful way to build a strong reputation. It also can lead to new business connections.

UPDATE ONE OF THE FOLLOWING: TEXT, TITLE, HEADING, EXPERIENCE IDENTIFY AND JOIN A GROUP FOR YOUR INDUSTRY 
ADD GOOD, ORIGINAL CONTENT OR SHARE OTHER’S BLOGS 
FIND CONNECTION, EITHER SOMEONE YOU KNOW OR VIA SEARCH
TOTAL TIME PER DAY: 45 MINUTES

Key Elements

  • Join industry specific groups
  • Add excellent content
  • Engage with other connections

5. INDUSTRY SPECIFIC SITES

Joining an industry specific site or social media platform is extremely helpful in repairing an online reputation. There are many to choose from so some additional research maybe necessary. For law, try FindLaw.com; finance: Forbes; Art: ArtInfo.

IDENTIFY 1 INDUSTRY SPECIFIC PLATFORM, SOCIAL MEDIA SITE 
CREATE AND UPDATE 1 SECTION OF PROFILE 
ADD 2 GOOD, UNIQUE CONTENT BASED ON A BLOG YOUR WROTE OR BY A KEY INFLUENCER 
COMMENT 1 ON OTHER’S POST
TOTAL TIME PER DAY: 30 MINUTES

Key Elements

  • Complete the profile section, with profile image
  • Add good content
  • Engage and write comments on other’s posts

6. WHITE PAPER

Write a whitepaper, a researched and detailed “no sales pitch” article, showing that you are an expert.

READ 1 AND RESEARCH OTHER WHITE PAPER OR BLOG 
CREATE 1 OUTLINE BULLET POINT 
WRITE 1 WHITEPAPER PARAGRAPH 
RESEARCH 1 PLACE TO POST; EMAIL TO CLIENTS
TOTAL TIME PER DAY: 30 MINUTES

Key Elements

  • Write an original, long-form article
  • Avoid sale pitches
  • Show you are an expert by answering clients’ issues and by giving away good information

7. VIDEO

Video, especially of you, generates trust and helps build, boost and repair a web reputation. It doesn’t have to be slickly produced but could be shot from a SmartPhone–if it is passionate or emphasizes honesty.

READ 1 NEWS ITEM, FOLLOW EVENTS, IDENTIFY CLIENT ISSUE 
CREATE AND REVIEW 1 VIDEO OUTLINE BULLET POINT 
WRITE 1 VIDEO PARAGRAPH SCRIPT 
RECORD/EDIT 1 SECTION; REVIEW POSTING SITE
TOTAL TIME PER DAY: 30 MINUTES

Key Elements

  • Plan your message carefully
  • Be honest, truthful
  • Post on YouTube and embed on your web site or blog

8. PINTEREST

Pinterest, the image sharing site, has become a powerful way to repair a damaged web presence. It may not appear obvious for a CEO to add images, but it can be very helpful.

CREATE 1 IMAGE BOARD LIKELY TO BE APPRECIATED BY FOLLOWERS GATHER 2 EXCELLENT IMAGES, FROM YOUR SITE OR OTHER’S SITES 
PIN 2 IMAGES WITH COMMENTS RE-PIN 2 OTHER’S IMAGES
TOTAL TIME PER DAY: 30 MINUTES

Key Elements

  • Find excellent images
  • Post frequently, mostly in evenings or weekends
  • Share by re-Pining others

9. WEB SITE

Updating your web site with new content and adding technical information is a huge topic in itself. Google looks for well made sites, and having one can improve your online reputation. Note that most of this probably requires technical assistance.

UPDATE A WEB SITE PAGE WITH TITLE META TAG AND DESCRIPTION 
ADD YOUR NAME AND COMPANY TO A PAGE, INCLUDING BIO, CONTACT, OR EXPERIENCE SECTIONS 
COMPLETE OR UPDATE 1 IMAGE METADATA INFORMATION WITH YOUR NAME AND COMPANY 
REWRITE OR ADD A FEW SENTENCES OR ADD AN IMAGE OR VIDEO
TOTAL MINUTES PER DAY: 30 MINUTES

Key Elements

  • Find and research key search terms, and add to the site
  • Update content by adding images and videos
  • Make sure they have correct metadata for pages and images

10. SLIDESHARE

Add a well crafted presentation to SlideShare.

RESEARCH AND REVIEW 1 SLIDESHARE PRESENTATION 
CREATE AND REVIEW 1 PRESENTATION OUTLINE SECTION 
WRITE 1 SLIDE, WITH GRAPHIC OR IMAGE SHARE ON SOCIAL MEDIA PLATFORM AND EMAIL
TOTAL TIME PER DAY: 30 MINUTES

Key Elements

  • Don’t just repost an existing presentation: write a new one geared towards the web
  • Keep it simple with one idea per slide
  • Share on social media and embed the presentation on blog posts

PROFESSIONAL HELP

Doing each of these ten solutions daily will probably result in an excellent web presence. But since it will take about four and a half hours each day or more, it gives you little time to do anything else.

You might want to hire a firm to do these tasks for you, so you can run your company.

We at Recover Reputation can help, so feel free to ask any questions.

Originally published at www.recoverreputation.com.