RecreateinThe Word BusinessHow to purge your marketing vocabulary of clichés and buzzwordsWilliam Faulkner once said that “in writing, you must kill your darlings”.Oct 4, 2017Oct 4, 2017
RecreateHow to purge your marketing vocabulary of clichés and buzzwordsWilliam Faulkner once said that “in writing, you must kill your darlings”.Oct 4, 2017Oct 4, 2017
RecreateinThe Word BusinessHey startup founders, this is how you write a landing pageSo you’ve launched a startup. You’ve got a brilliant idea, you’ve turned that idea into a killer product, and you’re about to set the world…Sep 20, 2017Sep 20, 2017
RecreateinThe Word Business100 ways to be an awesome copywriter1. Use fewer words. 2. Use simpler words. 3. Use everyday words. 4. Use words your audience understands. 5. Understand what your audience…Aug 29, 2017Aug 29, 2017
RecreateinThe Word BusinessCan’t find a job? Maybe your cover letter is killing your career.Every so often, Recreate hires freelance copywriters. We publish a job ad, wait a few weeks, and then begin sifting through tens or…Jul 6, 2017Jul 6, 2017
RecreateinThe Word BusinessWhy you should never, ever use the phrase “think outside the box”Early in their careers, good writers learn to avoid clichés. You’ll find that advice in most books about writing. And any half-decent…Jul 5, 2017Jul 5, 2017
RecreateinThe Word BusinessThe art of brevity: shut the f*ck up and get to the pointIn 1918, William Strunk Jr wrote The Elements of Style, one of the most influential writing books of all time. This is our favourite…Jun 20, 2017Jun 20, 2017
RecreateinThe Word BusinessThe first rule of web copywritingWebsite copy is not literature. The best copywriters have almost nothing in common with the best novelists. The copywriter’s job is not to…Jun 20, 2017Jun 20, 2017
