Stu McLaren — The Membership Experience Founder
Stu McLaren created the Membership Experience course (previously known as TRIBE), which teaches people how to create membership websites to consistently earn money in their businesses. In this story, I’m reviewing Stu McLaren to give you insight into his background. Understanding his biography will help you see why he’s genuinely knowledgeable about subscription-based businesses.
Disclosure: Please note that some of the links in this article may be affiliate links, which means I may earn a commission if you make a purchase through those links. However, this comes at no additional cost to you and helps support the content creation efforts.
Who is Stu McLaren?
Stu McLaren, the founder of the Membership Experience, is a Canadian entrepreneur in his 40s residing in Ontario, Canada with his wife and two children.
For over 15 years, Stu has been assisting countless coaches, authors, speakers, consultants, and business owners in incorporating recurring revenue streams into their ventures. He specializes in guiding them through the process of creating, expanding, and maximizing the profitability of membership programs tailored to their expertise and passions.
Previously, Stu co-founded WishList Member, a premier membership platform for WordPress. In 2022, he transitioned to solely focus on the Membership Experience, formerly known as TRIBE.
During his tenure with WishList Member, which he sold his interests in back in October 2014, the platform powered over 58,000 online communities and membership sites. This experience has provided Stu with invaluable insights into the inner workings of successful membership and subscription-based businesses across various industries.
Stu’s expertise spans numerous markets, ranging from photography and calligraphy to dog training, fitness, health, meal plans, educational resources, non-profit organizations, personal development, and business development. He’s even delved into physical product businesses like box subscription models.
Through his extensive experience, Stu has uncovered the crucial yet often overlooked strategies that separate thriving membership sites from those that struggle or fail.
Stu McLaren’s Philanthropic Endeavors: Building Schools and Giving Back.
Stu McLaren and his wife, Amy, co-founded a registered Canadian charity named Village Impact. Since 2009, they’ve been dedicated to bringing schools and education to rural villages across Kenya.
Their passion for education extends beyond the digital realm with their charity, “World Teacher Aid.” Through this initiative, they’ve constructed 15 schools comprising over 60 classrooms, offering daily education to more than 4000 students.
Stu’s commitment to philanthropy hasn’t gone unnoticed. Inc. Magazine recognized him as one of six online entrepreneurs who have not only achieved significant wealth online but also give back to their communities.
While Stu McLaren’s net worth isn’t publicly disclosed, efforts to uncover this information have proved unsuccessful.
Products by Stu McLaren
Stu McLaren offers a range of products and services, some free and others paid, designed to support entrepreneurs in building and growing their online ventures. Here’s an overview:
1. **The Membership Experience Course**: Stu’s flagship offering, launched annually, has empowered tens of thousands of entrepreneurs worldwide to establish successful online membership businesses. It’s regularly updated to ensure relevance and effectiveness.
2. **Searchie Software**: This membership software, endorsed by Stu McLaren himself, streamlines the management, packaging, and sharing of video content. Ideal for creating membership sites or online courses, Searchie aims to enhance team collaboration and customer satisfaction.
3. **Impact Mastermind**: Stu hosts the Impact Mastermind, an exclusive gathering of accomplished entrepreneurs across various industries. This high-ticket event serves as a forum for sharing cutting-edge ideas and strategies in the realm of membership and subscription businesses.
4. **Marketing Your Business Podcast**: Stu’s free podcast offers valuable insights into marketing techniques, insider tips, and engaging interviews with industry experts. It’s a valuable resource for entrepreneurs seeking to refine their marketing strategies.
5. **The Membership Workshop (FREE)**: As a complimentary offering, Stu provides the Membership Workshop, designed to equip entrepreneurs with the foundational knowledge needed to kickstart their membership business journey.
Most businesses are still selling the “old way.”
We’re all familiar with it.
It’s where someone comes to your store, your sales page, or your website, and they make a purchase.
And then you HOPE they come back.
You might email them, send them something in the mail, or target them with ads…
But you’re still HOPING they walk back through that door and buy again.
What if you could take that same amount of time and effort it took to make that ONE sale, and instead of one transaction you got paid EVERY. SINGLE. MONTH.
That’s the new way of doing business.
Products and services that were never subscription-based before are finding a way to turn a single transaction into monthly, recurring revenue.
Because it multiplies their time… and their profits.
And pretty soon, everyone will need to make the switch to keep up.
Here’s the good news.
YOU have everything you need to start or grow your own wildly-successful membership.
And memberships work in ALL kinds of niches too…
Niches like…
✅ E-Commerce
✅ Retail
✅ Coaching
✅ Real Estate
✅Online homeschool curriculums
✅ Painting
✅ Meal prep
✅Yoga
✅T-Shirts
✅Dog Training
✅Health and Wellness
✅And so many more
Stu McLaren is going to share the exact steps to take to start bringing in stable, recurring revenue each month, no matter what the economy is doing.
It’s all happening in his 100% FREE training, beginning Thursday, April 4 at 3 pm ET.
You won’t want to miss this live membership workshop