iPhone 14 Pro sales on Apple’s website limited to two devices per customer
Apple is limiting online purchases of its new iPhone 14 Pro models to two per customer, in an apparent attempt to cope with the overwhelming demand for the high-end flagship devices.
Customers can select one or two units on its website using a drop-down menu in the “review bag” screen just before checkout.
This compares with the 999 maximum units available for the iPhone 14 and 14 Plus, as well as for older devices.
It is not known whether this measure was in place before it became apparent that demand was exceeding supply, causing a huge shortage.
Apple is facing heightened demand for the latest models of its flagships, particularly the coveted Pro devices, the camera systems of which have been significantly improved.