AND YOU… DO YOU PUBLISH OR DO YOU CONNECT?

The aim of any publication in the social networks is to connect and interact with our fans, but we connect and interact with them for that publication is that we are not generating good communication. The lack of engagement, virality and action by our supporters, are those that indicate whether we are doing well our actions in Social Media. Publish on social networks does not always mean connecting with our followers, so that it is connected to our communication is not proving effective. For effective publication, it is important, among other important factors, meet our target audience perfectly and provide a communication involving a value to them. Digital marketing efforts can be generated again and again by the company, but of no use to the company strive if not implemented properly, these efforts only generate business exhaustion and discouragement in strategic direction. One of the most important factors in social networks is the importance of knowing in detail our target audience, know where it goes, how it works, what time slot is connected, what information they really need, if the products and services of the organization met expectations, or otherwise, it must continue to improve as a company to achieve the minimum required by the target audience of business, know some of these factors will allow devise actions to suit their actual needs and that definitely allow the company connect with their followers, and pleasantly loyalty to corporate branding. Publications in social networks must allow and facilitate closer to its target, and not away from it. Offer an attractive and interesting information that allows informed without disturbing, is present without hovering, generates useful information and quality. The intention to make digital communications, among others, is customer loyalty to the brand, not drive them away. A vital part of the company is to hear the behavior of your target audience, and redirect the products, services and strategic actions of the company based on the feedback it receives from the environment of the company. It is an obligatory task in any digital communication, analyze the feedback that followers generate us as such, either through indicators such as Likes, Shares and Comments, and through other data generated by the metrics, and especially not ignore that data, because the results of the analysis of the metrics indicate the company if you really connect with your audience or not. After analyzing the information, if the resulting indicators are negative in character, will reflect about it, and the shares shall be renewed, and turn to reschedule, creating, if possible, new strategies and new shares, which when implemented provide one value upside to our target. And, conversely, if the indicators give us good news, congratulations! We are connecting with our audience and we are generating profits for the company.