Singularity University’s mission is to educate, inspire, and empower leaders to apply exponential technologies to address today’s biggest…

CHALLENGE Creating an event making the company values come to life and supporting the cultural transformation process in order to foster respectful, integrity-driven behavior by integrating a more vivid and engaging way of communication. APPROACH Supporting Deutsche Telekom with conception, curation and production and co-hosted the event with the Senior VP of HR Providing speaker coaching and customized guides

Career Redesign CHALLENGE Developing a tailored trainee program for future leaders and possible candidates which cannot be hired via direct entry.Ensuring identification, reach, recruiting and developing the best candidates that can make an impact on the organization’s future. APPROACH 1-day assessment which decided on the trainees career without a trainee development program. Putting whole HR and talent management team on small projects

Event at everyworks, DB’s new co-working service CHALLENGE Due to societal shifts and especially due to the pandemic there is the need for radically questioning the status quo on work and working environment.

red onion has been advising Volkswagen Group in the area of ​​“Future Brand Building” for many years, among other things. We planned and supervised a wide variety of projects — from branded VR entertainment and intros to exciting cooperation partners such as TED, Apple or Highsnobiety, to a concept for a lifestyle platform or a public value study to the implementation of communication coaching. We also created the innovation program “xStarters” to promote young people in the field of social and digital innovation and the Volkswagen “inspiration week”, a virtual global event program for C-level leaders.

CHALLENGE For the international two-day arts festival, which is the highlight of the Rolex Mentor and Protégé Arts Initiative 2016/2017, Rolex needed partners in Berlin who knew the right people in Berlin's art and culture scene APPROACH Supporting the Rolex Institute with invitation- and guest management, including guest curation and VIP Seating Interface management to communication and media work

CHALLENGE For HSH Nordbank, the question of its own relevance to society presented a challenge. APPROACH Together with academic partners, red onion developed the idea of ​​conducting a public value study. RESULT The results of the public value study were successfully used for the bank’s internal and external communication.

“MACHT KUNST” for Deutsche Bank Kunsthalle CHALLENGE PR concept for the Deutsche Bank art campaign “Macht Kunst”. APPROACH Addressing relevant media and initiating media cooperation Placement of the event as a unique format with all relevant target groups

Future Viability of GSK CHALLENGE Ensuring the future viability of the ‚Gemeinsame Sparkassen- Kommunikation’ GSK as the complexity of communication channels increases and the scope for optimization measures in familiar working models is exhausted. APPROACH Bring the leaders from all units of a highly fragmented organization, as it is the case with the DSGV, together in one workshop. RESULT In the course of a 5-day Design Sprint we operated as consultants, facilitators and impulse givers by leading the participants through a design journey set up to create new solutions for their challenge. Beginning with the ideation step and ending with tangible prototypes, in only a few days. One of our experts was able to share their practicable knowledge and best cases from the industry to additionally bring in a valuable inspirational perspective.