“MACHT KUNST” for Deutsche Bank Kunsthalle
CHALLENGE
PR concept for the Deutsche Bank art campaign “Macht Kunst”.
APPROACH
- Addressing relevant media and initiating media cooperation
- Placement of the event as a unique format with all relevant target groups
RESULT
With more than 2.000 participants and a wide media attention in the German media landscape, it was a very successful project and received the German PR Prize in the category “Innovative and creative PR”.
