Deutsche Bank

“MACHT KUNST” for Deutsche Bank Kunsthalle

CHALLENGE
PR concept for the Deutsche Bank art campaign “Macht Kunst”.

APPROACH

  • Addressing relevant media and initiating media cooperation
  • Placement of the event as a unique format with all relevant target groups

RESULT
With more than 2.000 participants and a wide media attention in the German media landscape, it was a very successful project and received the German PR Prize in the category “Innovative and creative PR”.

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