red onion has been advising Volkswagen Group in the area of “Future Brand Building” for many years, among other things. We planned and supervised a wide variety of projects — from branded VR entertainment and intros to exciting cooperation partners such as TED, Apple or Highsnobiety, to a concept for a lifestyle platform or a public value study to the implementation of communication coaching. We also created the innovation program “xStarters” to promote young people in the field of social and digital innovation and the Volkswagen “inspiration week”, a virtual global event program for C-level leaders.
