Unlocking the Digital Shopping Revolution: Exploring India’s eCommerce Growth Potential and Consumer Choices in Retail

Explore the Potential of India’s Growing Consumer Segment!

Prepare to be taken on an eye-opening journey as you read our breakthrough research on a dynamic consumer group influencing India’s retail and eCommerce scene.

Meet the Mass Consumers: These knowledgeable shoppers with annual earnings ranging from INR 2.5 to 10 lakhs are fueling India’s digital buying revolution. Their value-conscious mindset is an untapped resource for businesses and eCommerce platforms.
Unveiling a Magnificent Potential: This consumer segment is expected to contribute a remarkable US$ 1.3 trillion to the industry by 2030. Learn how their desire for value and bargains is propelling the expansion of internet shopping.
Key Factors Influencing Them: Their top objectives are competitive pricing, product quality, and trust in eCommerce platforms. Surprisingly, if the quality matches their requirements, even unbranded products can win them over, paving the way for local businesses.

Unlock Their Secrets: Discover how mass consumers are altering the Indian retail market and providing opportunities of a lifetime for businesses and eCommerce platforms as they embrace the digital world.

Read the complete report here: ‘Mass’ consumers may drive more than ~USD 135 Bn GMV of the USD 300 Bn total eCommerce opportunity in India by 2030 | Redseer Strategy Consultants