nikkole couture

musician, writer, egyptologist, corporate rockstar. new in town.


Sorry, I Can’t Hear You Over All This Feedback


As a musician, the prevalence of, and reliance upon, feedback in the corporate world has always struck me as odd. For indie band types like…


No Fear — 3 Secrets to Winning More RFPs

As the snow finally melts and the parkas get packed away, everyone here in Toronto is pretty excited to get SPRING underway. While for most this…


Keep It Relevant — Or, How Progressive Used a Mobile Ad to Reach Me


If you’re anything like me, you barely even notice ads on your smartphone any more. Super common and generally completely irrelevant, most of the time I don’t even see the videos I'm forced to watch between rounds of Words with Friends. Not unlike the tacky banner ads that plagued the internet throughout the 1990s


Surprise! You Have to Wear Pyjamas to Bed


One of the unique phenomena of a management role at a big company is the semi-annual multi-day “offsite”. Imagine the longest meeting you’ve ever…

Publications edited by nikkole couture

The good, the bad, and the ugly of getting it done.


Everything About This Call Is Broken


Nearly every living being has been cold called. Which means I don’t have to tell you how annoying, frustrating, and awful these can be. But there’s…


The Only Thing Not Changing Is How Much Things Are Changing


As soon as the boxes came out, Boo Radley knew exactly what was going down: we were moving back to Toronto. Rescued from the…


Sorry, I Can’t Hear You Over All This Feedback


As a musician, the prevalence of, and reliance upon, feedback in the corporate world has always struck me as odd. For indie band types like…


Always With The Pre-Read


Companies big and small spend a lot of time and money on complex processes to deliver, to produce. But even the best of these processes are usually the long way around to an answer your gut told you six to eight weeks ago was the right decision. Make no mistake: Not all processes are created equal. Follow the right one and the project moves along just fine; pick the…