Reed HansenA BeginningIn which I pick up a new hobby and try to become a writer.Nov 24, 2018Nov 24, 2018
Reed HansenWhy Are Personas Critical for Today’s Sales Teams?Personas have been a fundamental part of the marketing discipline in many organizations, but sales professionals are leaving money on the…May 1, 2017May 1, 2017
Reed HansenB2B Buyers Are Way Ahead of B2B SellersThe B2B buyer’s journey has drastically changed with the evolution of digital platforms and B2B sellers need to adapt their selling process…Feb 13, 2017Feb 13, 2017
Reed HansenHow using an outside digital agency changes mobile product developmentWhen a CIO or CMO greenlights the development of a new digital product like a mobile app or a website, there are many decisions for the…Jan 3, 2017Jan 3, 2017
Reed HansenDon’t Ignore UX for Your Sales TeamRemember that your tools, data and process are only as good as their usability to salespeopleSep 1, 2016Sep 1, 2016
Reed HanseninPunchkick InteractiveWhy new digital marketing hires should make UX their top priorityUnderstanding the impact that great UX design can have will help new digital marketing hires be successful in a new roleAug 18, 2016Aug 18, 2016
Reed HanseninPunchkick InteractiveHow to Find the Best Mobile App Company for Your Next Digital ProductYou have the near-impossible assignment. You have been tasked with finding an agency to build a new digital product or redesign a flailing…Aug 4, 2016Aug 4, 2016