The Rise Of Influencers And Why You Should Care

Traditional advertising and marketing techniques are no longer working, especially with millennials. This is sobering news, particularly for marketing teams that have little experience with social media and younger audiences. However, some marketers know that one of the best ways to make a splash online is through influencer marketing.

What exactly is influencer marketing? It’s about focusing on influential people who have followers that value their opinions. Effective marketing campaigns are then, tailored around these influencers instead of the target audience. Night Media works with several of the largest digital influencers and I’ll be offering some insight as to why they matter.

How Influencers Are Impacting gaming

The competitive mobile gaming market suffers from a discoverability problem due to a deluge of games available. Developers and publishers need all the exposure they can get for their games in such a crowded market. One way to cut through the noise and acquire potential users is through influencer marketing.

Tyler “Ninja” Blevins, the legendary Fortnite player and Twitch streamer currently has over 160,000 Twitch subscribers and 11 million followers. He also promotes a variety of products that he uses personally to his enthusiastic followers. They…