Why 2019 Is The Year Of MrBeast

Reed Duchscher
3 min readJan 30, 2019

If you enjoy watching entertaining videos on YouTube, then you’ve likely come across MrBeast. With over 14.2 million subscribers and closing in on 1.7 billion views, this 20-year-old content creator has achieved phenomenal success. I had the privilege of working closely with Jimmy Donaldson aka MrBeast for the majority of 2018.

It was incredibly fulfilling seeing him achieve many of his goals for 2018. There’s more to come in 2019 and I wanted to lay out the reasons why he’s positioned to be even more successful this year.

Rapid Growth

We’ve all heard stories about YouTube channels coming out of nowhere and receiving millions of subscribers in months. I was able to witness that feat in 2018. Growing at a rate of over 1 million subs per month, MrBeast was able to gain over 12 million new subscribers in 2018. A Pretty remarkable accomplishment for a channel no one was talking about the previous year.

Team

The days of a single creator in front of a camera doing everything themselves is long gone. Being at the top of YouTube requires talented teams to help with execution, planning, and post production. These things become increasingly important when you’re talking about video ideas such as, filling a backyard with orbeez, and spending 24 hours under water. Both of which are over 25 million…

--

--