UGC stands for user-generated content i.e. the content created by the user. You cannot underestimate its value in modern eCommerce — today each type of UGC is itself a useful conversion tool. You can convert via product reviews, seller ratings, even via hashtagged…

Each customer travels a big journey from point A to point B. While the customer is moving from the initial interest in the product to a final purchase decision, the store is navigating the way and keeping the customer excited and wanting to return again. This…

In online retail, it is possible to track almost everything: from your Facebook page…

Some people call PrestaShop “Opencart’s little brother” or “different platform for creating online stores”, but the facts are self-spoken. Here is a fact — PrestaShop is one of the most actively employed platforms for online business. Here is…