The IYI has been wrong, historically, on Stalinism, Maoism, GMOs, Iraq, Libya, Syria, lobotomies, urban planning, carbohydrates, gym machines, linear regression, Gaussianism, Salafism, housing projects, and p-values. But he is convinced that his current position is right.
This is has been called branding ever since Procter & Gamble borrowed the term from the cattle industry and applied it in the early days of network radio, back in the 1930s. and it wouldn’t exist without massive quantities of ads being shown to people for whom the ads are irrelevant.