What Is the Solution for Connected Home?
Connected home isn’t the biggest sector in IoT but it probably has the highest media profile. Since google bought nest in 2014, every technology conference we see new smart devices coming out for our home like smart refrigerator, smart oven and other smart devices for the kitchen. Companies are stretching their manufacturing and resources to create better and smarter devices each year, making them more advanced, more connected and of course pricier.
We can image this rapid development and distribution of smart devices to a runner that starts running before the entire road is even built. This status created several problems (anticipated ones I must say) effecting the adoption rate of smart devices in the general consumer market.
So, What Are the Problems?
There are many problems we can see that came as side effects of smart home devices continue to develop: lack of infrastructure, value for consumer and lags. However, the main three problems that has the most impact on smart home adoption rate are: Privacy (the concerns over it), Security (lack of it) & integration.
Data Generated from smart devices can conclude a lot about a person’s life, transforming this big data to AI decision making can maybe help consumer experience (whether it’s Shopping or Home Automation). However, collecting this large amount of data can exposes our privacy to the highest bidder. Consumers want companies to be transparent, in fact Numerous studies have found that transparency about the use and protection of consumers’ data reinforces trust, the more trusted a brand is, the more willing consumers are to share their data (according to a HBR study). When it comes to privacy in IoT of the connected home, our focus should be to ensure platforms are trusted & our information isn’t shared.
Security & integration.
There is no doubt the benefits of connected home are without saying, the concept is simple: if we connect everything in our house to the Internet, from home appliances and lighting systems to door locks and climate controls, it will make our lives easier whether it by automations or remote control. But for all the possibilities smart homes present, consumers have realistic concerns over how secure these automated living spaces are. One connected security camera could be hacked to spy on home owners or as we recently heard hacking smart locks in an hotel can be used as ransomware.
The easiest way is to blame device manufactures and regulate them to increase security when designing and creating iot devices. Today some of the security approaches aren’t compatible with each other, and consumers frequently must turn to different apps to control various products. However, a full package solution must be software based. The same as there is an antivirus for pc we need a system that will be the antivirus for our smart home Today we see many developments in this field when experienced companies like avast tries to do with chime or new startups like DojoLabs. However, creating an additional system for your connected home still has concerns for proper integration.
A recent survey by chip maker Intel Corp. found that 82% of respondents want to control all their smart devices through one integrated security package. A good IoT Platform that will help consumer bridge the gap and increase smart home adoption rate will be a platform that consolidate 3 main issues under one roof: Security, Integration, Privacy.