The Comprehensive List of 30 Email Marketing Apps

SELECTING THE RIGHT EMAIL MARKETING APP

If you are reading this, you already have some idea of what email marketing is already. You are probably someone new trying to get started in email marketing, or someone who has sent a couple of emails and is wondering if there are any other tools out there that better suit your needs. Well this list is for you. Below you will find a compiled list of 30 of the top email marketing platforms that you can use to grow your business. This list is by no means the ultimate or final list, but hopefully it helps you determine a suitable option for your purposes.

THE LIST

ACTIVECAMPAIGN

ActiveCampaign combines all aspects of email marketing into a single & easy to use platform.

ActiveCampaign Features

• CRM and email marketing in one app
• Simple email editor to make newsletters and drips
• Segment lists based on CRM data
• Kanban-style lead and deal organization
• Track your contacts events on your site, in emails and more

ActiveCampaign Pricing

• Basic plan for email marketing from $9/month for 500 contacts
• Plus plan with CRM and marketing automation from $49/month for 1k contacts
• Enterprise plan from $149/month for custom domain, integrations, design services and more

AWEBER

What a lot of bloggers and internet marketers use. AWeber gives you the flexibility to manage contacts and customize your own email templates, but not a lot of third-party integration. If you want email marketing without a lot of fuss, AWeber deserves a look.

AWeber Features

• Send email newsletters easily
• Make your emails look great with over 700 templates and over 3k stock photos
• Send your RSS feed as email newsletters automatically
• Use autoresponders to send drip emails
• Make forms to gather subscribers
• iOS and Android app to add subscribers

AWeber Pricing

• $1 for first month trial
• $19/month including unlimited emails for up to 500 subscribers
• $10/month extra for sending to up to 2.5k contacts
• $30/month extra for sending to up to 5k contacts
• $50/month extra for sending to up to 10k contacts
• Bulk plans available

BENCHMARK EMAIL

Benchmark Email offers an easy-to-use interface and generous features, but it offers little social media integration, and its email marketing tools were glitchy in our testing.

Benchmark Email Features

• Easy to send email newsletters and autoresponder messages
• Make polls and surveys
• Plugins to integrate with other apps
• Inbox checker to see how your email looks everywhere
• UI translated into a number of languages, including Chinese
• iOS and Android app to send emails on the go

Benchmark Email Pricing

• Free for sending up to 14k emails to 2k contacts
• Send based plans from up to 600 emails for $9.95/month
• List Based plans with sending emails up to 7 times a month from up to 600 contacts $11.95/month
• High Volume plans from 150,000 emails for $399/month

BOMBBOMB

The easiest way to build relationships through video.

BombBomb.com Features

• Easily send email newsletters with videos
• Send emails automatically on a schedule with Drips
• iOS and Android app to send video emails on the go
• Chrome extension to share videos via email
• Custom email designs, coaching, and more

BombBomb.com Pricing

• $25/month for up to 500 contacts
• $37/month for up to 2.5k contacts
• $69/month for up to 5k contacts
• $99/month for up to 10k contacts
• 20% off all plans for non-profit organizations

BOOMERANG

Boomerang is now merged with myemma (See below)

CAMPAIGN MONITOR

Email marketing tool Campaign Monitor offers advanced features such as auto-responder messages and user segmentation, but it doesn’t offer much in the way of live support or third-party integration.

Campaign Monitor Features

• Drag-and-drop email designer to simply design a beautiful email template and preview it on desktop and mobile
• Hand-coded designs supported, including inline CSS and hosted images on Campaign Monitor’s CDN
• Conditional content in emails to customize info for each contact
• Autoresponders to onboard new contacts and email them on special dates
• Agency plan to design email templates and setup services for your clients
• iOS app to add subscribers on the go.

Campaign Monitor Pricing

• $9/month for sending up to 2.5k emails or $29/month for unlimited emails to up to 500 contacts
• $29/month for sending up to 12.5k emails or $59/month for unlimited emails to up to 2.5k contacts
• $49/month for sending up to 25k emails or $99/month for unlimited emails to up to 5k contacts
• High volume and agency plans available

CAMPAIGNER EMAIL

Campaigner is a good option for beginners sending email advertising campaigns, though its disappointing live chat support keeps it out of the higher rankings.

Campaigner Features

• Award Winning 24/7 Support
• 50MB CDN Media Hosting
• A/B Split Testing
• Auto Responders
• Unlimited Sends
• Segmentation
• Recurring Campaigns
• 800+ Templates
• Reporting
• Social

Campaigner Pricing

• $19.95/month for up to 1000 contacts
• $29.95/month for up to 3.5k contacts
• $49.95/month for up to 5k contacts
• $79.95/month for up to 10k contacts
• $99.95/month for up to 15k contacts

CAMPAYN

Campayn is a simpler MailChimp to send your email newsletters

Campayn Features

• Easily send mobile-ready email newsletters
• Simple designer to customize emails and forms
• Store articles and photos to reuse in emails
• Autoresponders to send drip emails
• User accounts to let team members send messages
• iOS app to view stats and add subscribers on the go

Campayn Pricing

• Free for sending up to 20k emails to 2k contacts
• $10/month for unlimited emails to 1k contacts
• $20/month for unlimited emails to 3.5k contacts
• $25/month for unlimited emails to 5k contacts
• $40/month for unlimited emails to 10k contacts

CONSTANT CONTACT

Constant Contact is easy to use, looks professional, and demystifies email marketing. It was a bit glitchy in testing, however, and occasionally stingy for the price.

Constant Contact Features

• Create beautiful emails with drag-and-drop template customization
• Add subscribers via SMS messages, Facebook, forms and more
• Store files and images online to share via emails
• Publish your emails to social networks as well
• Create events, surveys, and more

Constant Contact Pricing

• 60 day free trial
• $15/month for up to 500 subscribers
• $35/month for up to 2.5k contacts
• $55/month for up to 5k contacts
• $85/month for up to 10k contacts
• Bulk plans available.

EMAIL BRAIN

EmailBrain has both a simplified and a more-advanced interface depending on your experience with email marketing and web design.

EmailBrain Features

• Multiple Lists and Segments
• Preferences Management
• Signup Forms
• Google Analytics
• Dedicated Account Manager
• Email Support
• Free Resources
• Phone Support

EmailBrain Pricing

• $9.95/month for 2,000 contacts
• $19.95/month for 5,000 contacts
• $29.95/month for 10,000 contacts
• $59.95/month for 20,000 contacts
• $109.95/month for 40,000 contacts
• $209.95/month for 80,000 contacts
• $229.95/month for 100,000 contacts
• $299.95/month for 140,000 contacts
• $419.95/month for 200,000 contacts
• $799.95/month for 400,000 contacts

EMAILDIRECT

EmailDirect is an email marketing tool for medium sized businesses. Coupled with traditional email marketing features, Purchase Behavior Targeting, Workflows, Advanced Filtering and Segmentation makes EmailDirect the ideal tool for any business.

EmailDirect Features

• Templates to send personalized emails
• Database tools to segment your mailing lists
• Post updates to social media accounts
• Workflows to send automated messages
• Track orders to send related messages
• API to integrate with your apps

EmailDirect Pricing

• $40/month for sending up to 2k emails
• $70/month for sending up to 5k emails
• $130/month for sending up to 10k emails
• $180/month for sending up to 20k emails
• $230/month for sending up to 35k emails

EMMA

Grow your business with smart, stylish email marketing campaigns from Emma.

Emma Features

• Special templates designed to send emails to contacts on important events
• Automation features to turn your emails into drip campaigns
• Simple list segmentation
• Integration with Salesforce, Shopify, and social networks
• iOS app to track stats
• Concierge services to design emails, make drip campaigns for you, and more

Emma Pricing

• $45/month for up to 2.5k contacts
• $70/month for up to 5k contacts
• $85/month for up to 10k contacts
• Wholesale, non-profit, franchise and agency pricing available

FRESHMAIL

FreshMail puts the power of email marketing campaigns in your hands — from the newsletter creation stage to sending and tracking your message.

FreshMail Features

• Text messages
• URL-based
• API-based
• One-time only
• Optimized by weekday
• Periodic
• A/B tests
• Optimized by messages
• Scheduled

FreshMail Pricing

• $0/month for up to 500 subscribers
• $14/month for up to 1000 subscribers
• $27/month for up to 2500 subscribers
• $49/month for up to 5000 subscribers
• $59/month for up to 7500 subscribers

GET RESPONSE

GetResponse is an easy-to-use email marketing service with good third-party contact integration, solid support, and a variety of advanced features that you can try for free.

GetResponse Features

• Responsive email designer to make mobile and desktop-ready emails
• Landing page creator to gather contacts
• Autoresponders with a calendar for scheduling
• Inbox Preview to see how your emails will look everywhere
• Live chat support
• iOS and Android app

GetResponse Pricing

• $15/month for unlimited emails to 1k subscribers
• $25/month for 2.5k subscribers
• $45/month for 5k subscribers
• $65/month for 10k subscribers
• High volume pricing available

GRAPHIC MAIL

GraphicMail offers generous features and a no-commitment, two-week free trial, but usability issues make it hard to recommend this email marketing service.

Graphic Mail Features

• A/B Testing for split testing
• Google Analytics to monitor your site traffic
• Autoresponders to set a specific time and date for emails to be deliver
• Social Share to connect social media accounts
• Segmentation to target segmented groups of clients of a specific profile
• Import newsletters

Graphic Mail Pricing

• $9.95/month for 2,000 emails
• $19.95/month for 5,000 emails
• $29.95/month for 10,000 emails
• $59.95/month for 20,000 emails
• $129.95/month for 50,000 emails
• $229.95/month for 100,000 emails

ICONTACT

iContact is a good tool for new business owners just starting with email marketing. They have templates and user interface to help you create well designed emails efficiently.

iContact Features

• Fully customizable email templates
• MessageBuilder to create professional-looking emails
• Drag and drop customization
• Great customer service (live chats)
• Account managers can help customers with email marketing best practices
• Split testing, tracking and mail merge personalization

iContact Pricing

• Free Trial for up to 30 days
• $14/month for up to 500 contacts
• $32/month for up to 2,500 contacts
• $52/month for up to 5,000 contacts
• $79/month for up to 10,000 contacts
• $117/month for up to 15,000 contacts

MAD MIMI

Mad Mimi is the easiest and simplest way to create, send, share and track email newsletters.

Mad Mimi Features

• Simple interface that makes it quick to send emails
• Turn on just the features you want most
• Color-based themes that are simple to tweak
• Transaction emails, RSS to email, and other advanced tools

Mad Mimi Pricing

• Free plan lets you send up to 12.5k emails to 2.5k contacts per month
• $10/month Basic plan for unlimited emails to 500 contacts at normal speed
• $42/month Pro plan for unlimited emails to 10k contacts at 2x speed
• $199/month Silver plan for unlimited emails to 50k contacts at 3x speed
• $1,049/month Gold plan for 3.5 million emails to 350k contacts at 4x speed

MAIL CHIMP

MailChimp is easy to set up and easy to use. If you are a small business looking to get started with email marketing with the least amount of fuss, MailChimp should be part of your toolbox.

MailChimp Features

• Send email newsletters and drip email campaigns from an easy to use app
• Social network powered subscriber profiles
• Email personalization that can fill in names, data, and send emails at the correct time zone
• Drag-and-drop email designer with pre-made templates
• Advanced analytics for your entire lists, and individual open data for each subscriber
• iOS and Android apps

MailChimp Pricing

• Free Entrepreneur plan for sending up to 12k emails to up to 2k subscribers
• $10/month for unlimited emails for up to 500 subscribers, and around $5/month per additional 500 subscribers
• Pay-as-you-go with prices starting at $0.030/email
• High volume sending from $450/month for up to 85k subscribers and 1,020k emails

MAILIGEN

Mailigen is a new generation of integrated marketing platform, which includes social, email and mobile marketing.

Mailigen Features

• Send bulk emails with customizable templates
• A/B test email messages
• Create surveys and forms
• Send SMS messages
• Share campaigns on social networks

Mailigen Pricing

• $10/month for unlimited emails to up to 500 contacts
• $25/month for unlimited emails to up to 2.5k contacts
• $40/month for unlimited emails to up to 5k contacts
• $60/month for unlimited emails to up to 10k contacts
• SMS message price from $0.01/SMS depending on country
• Extra design services available

MAILJET

Mailjet is an all-in-one solution to send, track and deliver transactional, notification and marketing emails.

MailJet v3 Features

• Send transactional and marketing emails from same account
• SMTP access or REST API for sending messages
• Email personalization and newsletter templates
• A/X testing to find the best variants of your messages
• Realtime stats on opens, clicks and more
• Consulting services to audit your emails and improve your marketing

MailJet v3 Pricing

• Free for sending up to 6k emails
• From $7.49/month Bronze plan for sending up to 30k emails with basic features
• $97.49/month Silver plan for sending up to 120k emails with full features
• $259.95/month Gold plan for sending up to 350k emails
• $519.95/month Platinum plan for sending up to 750k emails

MAILUP

MailUp is your complete email delivery solution. Send newsletters, create blog digests from RSS feeds, send automated messages when certain conditions occur.

MailUp Features

• Create formatted marketing emails with templates
• Send SMS marketing messages
• Send emails from your own apps via SMTP
• Schedule social media posts

MailUp Pricing

• $49/month for sending up to 1,641,600 emails
• Price goes up with number of emails and delivery speed
• Around $70 per thousand SMS credits

SENDICATE

Simply send beautiful emails to people who matter. Sendicate is the email marketing app for smart businesses.

Sendicate Features

• Simple app designed to make email sending simple
• Flexible templates let you add just want you want to emails
• Manage messages from dashboard with rich previews
• Segment subscribers and schedule emails
• iOS app to add subscribers from anywhere

Sendicate Pricing

• Free for up to 500 subscribers and 1k emails per month
• $9/month for unlimited emails to 500 subscribers
• $15/month for unlimited emails to 1k subscribers
• $35/month for unlimited emails to 2.5k subscribers
• $49/month for unlimited emails to 5k subscribers
• $75/month for unlimited emails to 10k subscribers

SENDINBLUE

SendinBlue is an email marketing software that let you easily manage your email marketing campaigns, transactional emails and SMS messages all in one simple platform.

SendinBlue Features

• Create your responsive e-mail design, adapted for smartphones, no HTML knowledge required
• Import your HTML or use our WYSIWYG editor
• Add as many contacts as you want
• Add as many attributes as you want for each contact
• Analytical and behavioral segmentation of your base
• Access to SMTP for your transactional emails
• Dedicated IP
• Flexible marketing Autoresponders
• Your emailing campaigns in Google Analytics
• detailed statistics of your campaign\’s results
• Create and integrate your subscription forms
• API access
• Heat Map
• Unlimited support by phone, email or ticket

SendinBlue Pricing

• Free for up to 9000 emails
• $7.37/month for up to 40,000 emails
• $39/month for up to 60,000 emails
• $66/month for up to 120,000 emails
• $173/month for up to 350,000 emails
• $334/month for up to 750,000 emails
• $603/month for up to 3,000,000 emails
• $1,946/month for up to 15,000,000 emails

SENDLOOP

All-in-one email marketing solution for SaaS, e-commerce, application and small business owners.

Sendloop Features

• Facebook and WordPress plugins, code snippets, and form widgets to gather leads and watch them on your site.
• Simple email editor that makes it easy to target drips to specific users
• Easy-to-use statistics to learn more about your results

Sendloop Pricing

• Free for up to 2k subscribers
• From $24/month for unlimited emails to up to 2.5k subscribers
• Pay As You Go from $15 per 1.5k emails sent

SENDY

Sendy is a self hosted email newsletter application that lets you send trackable emails via Amazon Simple Email Service (SES).

Sendy Features

• Manage multiple products or services
• Mass import/delete subscribers, custom fields, single/double opt-in, custom subscribe/unsubscribe confirmation page, thank you/good bye emails, subscribe form
• Send newsletters via Amazon SES
• See results of every campaign in a beautifully formatted report.
• Bounces, complaints and unsubscribes are automatically handled in real time once your newsletter is sent.
• Create drip campaigns to follow up with your subscribers
• Give your clients access with the option to white label

Sendy Pricing

• $59 for a Sendy license,
• Around $0.0001 per email sent via Amazon SES

SIGN-UP.TO

Manage your whole Permission Marketing cycle. Manage lists of subscriptions, create content, schedule email and SMS tasks and analyse the results.

Sign-Up.to Features

• Send marketing emails, SMS messages, and social network updates
• Profile your audience based on location and activity
• Frequency limiting to keep you from emailing the same person too often
• Email tester to see how your email looks in dozens of email apps
• Marketing automation to send messages automation with events

Sign-Up.to Pricing

• $15/month for sending up to 2k emails
• $25/month for sending up to 5k emails
• $45/month for sending up to 10k emails
• $65/month for sending up to 15k emails
• 9p per UK SMS

STREAM SEND

StreamSend offers a lot of great features and fairly competitive pricing, but they fall short with their lack of mobile apps and very limited integration options — two things that have become pretty standard with the bigger players.

Stream Send Features

• Professionally designed templates that render to all screens (desktop to mobile)
• Advanced automation, trigger-based messaging and list segmentation
• RSS to email
• Split A/B testing andprivate IP address
• Social Sharing via Facebook, Twitter, LinkedIn, Pinterest, and Google+
• Track email, social and video campaignsfrom one central dashboard
• Report generator that includes statistics on opens, bounces, and subscriptions
• Email analyzer (inbox preview) allows you to view your email in 30 email clients and run your email through 9 spam filters prior to sending

Stream Send Pricing

• Free (30 Day trial) for up to 200 emails
• $19.90/month for up to 2k emails
• $39.90/month for up to 10k emails
• $59.90/month for up to 20k emails
• $99.90/month for up to 50k emails
• $159.90/month for up to 100,000 emails
• $209.90/month for up to 150,000 emails

TINYLETTER

Built by the same guys behind MailChimp, TinyLetter is for people who don’t need all the business features that come along with MailChimp

Tinyletter Features

• Choose your subscribe link
• Name your newsletter
• Add a description to your newsletter
• Create and send a newsletter anytime you like
• Easily manage newsletter sending through Tiny Letter

Tinyletter Pricing

• Free

VERTICALRESPONSE

VerticalResponse is a good email marketing service with a full-featured free plan, but we experienced several glitches in testing.

VerticalResponse Features

• Send marketing emails with beautiful templates
• Create signup forms with matching templates
• Schedule social network updates on Twitter and Facebook
• Autoresponders to welcome new signups to your lists
• Reports that show the reach of your emails and social networks

VerticalResponse Pricing

• Free for sending up to 4k emails to 1k contacts per month
• From $8.80/month for unlimited emails to 500 contacts and 3 social network accounts
• $17.60/month for unlimited emails to 1k contacts
• $26.40/month for unlimited emails to 2.5k contacts
• $44/month for unlimited emails to 5k contacts

VISION6

Vision6 is an easy to use email marketing platform designed to help you grow your business.

Vision6 Features

• Spreadsheet view to visually segment your contact lists
• Automatically share your emails on social networks
• Contact customers with emails or SMS messages
• Gather contacts via forms, Facebook page, or integrations
• Keep contacts interest with autoresponders

Vision6 Pricing

• $9/month for sending up to 5 times per month or $29/month for unlimited emails to up to 500 contacts
• $29/month for sending up to 5 times per month or $59/month for unlimited emails to up to 2.5k contacts
• $49/month for sending up to 5 times per month or $99/month for unlimited emails to up to 5k contacts
• High volume and non-profit plans available
• SMS messages from $0.02 per message