If there is one constant in life, it is change. There is no denying that the past few weeks have turned many people’s lives upside down. One area that’s been impacted more than most, is for those in business — especially owners and managers of service led, small to medium enterprises (SMEs).
Today, many businesses sit between not having the ability to fully benefit from the Chancellors furlough initiative and those getting support for being self-employed.
This post looks at the opportunities and challenges luxury brands are facing in a constantly changing environment. What does the future hold for the luxury market this year and into 2020? Why is it important to go beyond Social Media and embrace PPC and SEO?
There is no denying that over the last ten years, social media marketing has been instrumental in growing luxury brands. This is true for both well established brands, as well as relatively new and obscure brands that have come from nowhere and are somehow generating sales and customer loyalty.
Though the growth in social platforms is undeniable, one area that has been overlooked for some time in this rush to get social has been the core drivers of brand engagement, execution, sales, loyalty and store footfall, namely paid search and SEO. …
Originally published at unified.co.uk.
Posted by Reggie James — Executive Director Digital Clarity on 11 July 2017
Though this may sound slightly melodramatic, understanding and changing or better still, increasing what you are currently achieving online, can be a detailed process — a journey of sorts.
Our first step in this journey, is to look under the hood or behind the site. In this case, Google Analytics. As in our previous post we have established that Analytics is a key component in our marketing arsenal.
More than a map, it’s also a compass that allows us to look back so we can plan forward. …