How to choose a perfect Name for the Company

Registrationwala
Jul 20, 2017 · 3 min read

Choosing an appropriate name of the newly incorporated business is as crucial as choosing a name for a newborn baby. A name gives a unique identity to the company. Utmost care should be taken while choosing the name of the company. A perfect name helps the company to create a brand name and brand image in the minds of people. Once a company is registered with the particular name it is quite difficult to make major changes in the name registered. Thus, all the significant factors shall be kept in mind before getting a company registered with the particular name.

How to choose a perfect Name for the Company

Key points to remember while choosing a name for the company

Unique — To stand out in the crowd and establish a unique image in the minds of the people a unique name must be chosen by the company. The name chosen must not be identical with the name of any existing company. Choosing a unique name also helps the companies to acquire a higher rank on various search engines.

Avoid Unusual Spellings- Many times people choose name with unusual spelling to make it catchy and distinct from other brands. But it may not work as many people find it difficult to search the companies with unusually spelled names.

Easy to Pronounce and Remember- Chose a name which is easy to pronounce and to remember for most of the people. Try to skip the acronym which does not hold any meaning for most the people. Keep it simple so that people can easily memorize it.

Give a clue — The name chosen must convey something about the activities of the business. The name chosen must be in line with the business activities of an enterprise as it gives a rough idea of the services provided by the enterprise to the people.

Avoid a limiting name — Choosing a name that will create a limitation of the business to the specific product or city is not a very good idea. As it may create confusion in minds of the people regarding the scope of business of the enterprise.

Obtain a Feedback on the name chosen- Before finalizing the name opinions of 4–5 friends, family members and colleagues should be obtained. Also try to get the opinion of the targeted audience to ensure the success of the name chosen.

Check the availability of Name — The availability of the preferred name must be checked from the State Incorporation site, Network Solutions for the domain name, and the U.S. Patent Office for Trademarks to ensure that your company can easily be registered without any trouble.

Sensible — The name selected must make some sense and the international implications of a word shall also be taken into consideration. As many times the name chosen by the companies have negative and even obscene connotations in another language.

Attach common Suffix- While choosing a name for the company try to add common suffixes like “.com” or “.info” etc as they help the customers to relate with your company.

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Registrationwala is the team of professionals striving hard to empower the entrepreneurs or businesses in bringing their dreams to reality.

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